Fashion

Last-Minute Sustainable Fashion Tips for a Greener Christmas

Upgrade your Christmas style game sustainably with these last-minute fashion hacks that'll sparkle up your wardrobe without compromising the planet!

Sustainable Brand Focus: Zoonii Apparels

Meet a brand that takes fashion from waste to wow, giving upcycling and recycling a fresh take!

Winter Fashion: The Sustainable Edit

Looking for a sustainable way to turn your winter wardrobe around? Here are some easy ways you can do that!

Women-Led Fashion Brands That Are Kind to the Planet

Celebrating India’s Eco-Conscious Entrepreneurs

5 Essential Skills to Make Your Clothes Last Longer

A Practical Guide to a More Sustainable Wardrobe!

Add To Cart! 10 Must Have Gadgets For Women

We bring you a roundup of our favourite tech and gadgets that will make your lives a whole lot easier. 

Move Over, Fast Fashion: These Homegrown Brands Are Acing the Knitwear Game

These Indian Brands Are Redefining Cozy Knitwear You’ll Actually Want to Live In

Exploring the Latest Denim Trends

While denim is timeless, trends are about adding value and being kind to the planet. 

Recognising Ethical Fashion: PETA India Awards Monrow Shoes Best Vegan Footwear

A closer look at what makes Monrow Shoes a game-changer in cruelty-free fashion!

11 Tips to Remember When Second-Hand Shopping

Thrift Store Secrets That Will Turn You Into a Second-Hand Shopping Pro!

Is The Indian Karigar Ageing?

Are we just not listening closely enough?

Luxury Resale Boom: How Consumers Are Embracing Second-Hand Couture

Luxury for less? Here’s how you can be a part of the resale revolution!

Payanam by Anavila: A Journey Through Chettinad’s Opulent Legacy

Chettinad’s Elegance Reimagined in Every Weave

8 Local Markets to Explore on Your India Travels

Uncover hidden gems for fashion enthusiasts!

Teaching Kindness Through Fashion: Sustainable Shopping Habits for Kids

Sustainability starts young!

Exploring Indian Fashion Capitals: A Stylish Journey Through India’s Fashion Cities

A stylish travel adventure awaits!

Everything ‘New’ You Need to Introduce This Diwali: Sustainable Fashion Habits Edition

This Diwali, make your wardrobe sparkle with 5 new sustainable fashion habits that are stylish, eco-friendly, and festive-ready!

Handcrafted Desi Fits For The Festive Season

Is your closet ready for Diwali?

India’s Trendiest Thrift Stores For The Conscious, Fashion-Forward Shopper

Celebrate World Thrift Day on October 30 with these must-visit thrift stores across the country!

Decoding Today’s Fashion: What Trends Say About Us

The Secret Meaning Behind Today’s Fashion Trends!

From Art Galleries to Fashion Statements: How This Founder Blends Art with Style

Rhea Bhattacharya’s philosophy behind Drawn is simple: ‘to make women feel joy through the clothes they wear’ and here’s how it’s going!

Pride, Prejudice & Pants: A Brief History Of Women In Trousers

Over time, pants have come to be associated with more than just a style choice for women, becoming an indicator of power dressing and authority.

Indian Textile Crafts to Show Off This Navratri

Navratri, but make it timeless!

Wondering What To Do With Your Old Clothes?

Here are a few places where you can send them for donation, upcycling and thrifting!

Cooling Fabrics: The Fashion Forward Solution for Menopause

Hot flashes? Discover the life-changing power of cooling fabrics for menopause relief!

Eco-Friendly Fashion: The Secret to Better Health and Happiness

Find out why choosing sustainable fashion is good for your health.

Wellness Through Footwear: Choosing the Right Shoes for Health

Happy Feet = Happy Health!

Ecological Sustainability In The Handloom Industry

The handloom industry embodies slow fashion in every sense – longevity, timeless garments made from natural fibres, and a reduced carbon footprint compared to their mechanised counterparts.

Everything You Need To Know About Kanchivaram Saris

Kanchivaram saris embody the spirit of heritage and artistry, with an enduring appeal regardless of shifting trends.

Watch Out For These Vegan And Sustainable Handloom Alternatives

These natural plant-based fibres are fully biodegradable and have no negative effect on the environment.

Her Circle Decodes: Fast Fashion & Its Origins

Unveiling the Origins and Impact of Fast Fashion!

Indian Handloom: Crafting Survival In Modern Times

This National Handloom Day, we’re in conversation with textile and fashion designer Vidya Lakshmi on Indian handloom today, artisans and the challenges they face!

Tech-Enhanced Clothing: Wearable Wellness Gadgets

Can tech-infused pants teach you yoga?

From Classic to Contemporary. Diving Deep into the Diversity of Apparel

In a world where fashion evolves rapidly, understanding the diverse spectrum of clothing types is essential for curating a wardrobe that reflects personal style. From timeless classics to avant-garde designs, the realm of apparel offers a multitude of choices to suit every taste and occasion. In this blog, we embark on a journey through the fascinating world of clothing types, exploring categories, descriptions, trends, styling tips, DIY hacks and more.

The Ultimate Handbook to Elevate Your Look with Fashionable Handbags

Your handbag can be a real gamechanger in fashion for you. Amp up your look and signature style with the right selection of handbags.

10 Women-Led Homegrown Brands Worth Your Attention

Explore 10 incredible women-led brands making waves in fashion, beauty, and more.

The Ultimate Handbook to Elevate Your Look with Fashionable Handbags

Your handbag can be a real gamechanger in fashion for you. Amp up your look and signature style with the right selection of handbags.

Boho Chic: The Definitive Guide to Creating Your Signature Bohemian Look

Bohemian style, affectionately known as ‘boho styling,’ transcends fashion trends, embodying a lifestyle that celebrates individuality, creativity and a relaxed approach to life. This guide delves into the essence of bohemian fashion, offering practical tips to effortlessly incorporate its eclectic charm into your wardrobe.

'The Devil Wears Prada Sequel' Announced: Here's Why We're Excited

We’re here for another dose of fashion and drama!

Block Printing From Around The World

One Craft, Many Techniques!

Block Printing From Around The World DON'T PUBLISH

One Craft, Many Techniques!

The Evolution of Women's Watches: From Ornamental Timepieces to Modern Smartwatches

The journey of the women’s wristwatch spans centuries, reflecting both aesthetic preferences and the changing practical needs of women across different eras. 

Beyond Greenwashing: How to Spot Genuine Sustainable Fashion Practices

And brands that don’t greenwash!

Are People Swearing Off Luxury Fashion?

What could be the reason? Find out now!

Fashion Essentials for Busy Moms - DO NOT PUBLISH

Busy mom fashion hacks you need!

Fashion Essentials for Busy Moms

Busy mom fashion hacks you need!

5 Shoe Brands Perfect for Everyday Commuters

These shoe brands are revolutionizing your commute by uniting comfort and style!

The Ultimate Mother's Day Gift Guide

Make Mom feel like a queen this Mother's Day with our curated selection of thoughtful and unique gifts.

All You Need To Know About VEGEA: An Interesting Offering From the Alternative Leather Space

Leather from GRAPES? Find out more!

Summer Collections from Sustainable Brands That We're Eyeing

Get Ready to Sizzle: Hot Summer Finds from Eco-Friendly Brands!

5 Ways Indian Textile Crafts Are Being Revived

From threads of tradition to stitches of revival, India's textile heritage is weaving its way back into style!

Decoding Trends With Her Circle: Evolution Of The Ballet Flat

Find out how this classic shoe went from a dancing pair to a fashion icon!

Size No Bar: Mamicha's Fashion Revolution

Looking for a truly size-inclusive brand? Your search ends here!

The Fusion of Fashion and 3D Printing: Revolutionising Sustainable Style

This technology can let designers make the complex designs with great ease. Find out all about it!

5 Pioneering Indian Women Revolutionising Tech-Infused Fashion Ventures

From virtual try-ons to circular fashion, these women entrepreneurs are changing the game!

Embracing a Consciously Fashionable Summer: Do’s & Don’ts

Your guide to a stylish and sustainable summer wardrobe!

5 Top AI Apps That Will Help You Style Yourself

Transform Your Wardrobe AND Save the Planet?! Discover How AI Styling Apps Are Changing the Fashion Game.

Embracing the Charm of Local Shopping: Lessons from My Trip To Amritsar

Discover the art of shopping local while traveling and dive into a world of authenticity and tradition.

From Runway to Responsibility: Sustainable Fashion Day 2024

Join us on a journey of style and sustainability as Indian textiles take centre stage, proving that fashion can be both beautiful and eco-conscious at Lakmé Fashion Week's Sustainable Fashion Day!

The Colourful Revolution: Exploring the Magic of Chromic Textiles in Fashion

Imagine changing the colour of a dress at the snap of your finger. Exploring this & much more with chromic textiles in this article!

All About The Unstoppable Resurgence Of Power Suits In Women’s Fashion

From boardrooms to runways, discover why power suits are back with a vengeance and why every woman needs one now!

The Role Of Colour In Fashion

Unlock the Secrets: How Colour in Fashion Transforms Ordinary Garments into Dazzling Expressions of Personality and Culture.

How Plant Dyeing Is Taking Fashion By Storm

And 5 amazing homegrown brands that are acing it!

Fashion & Tech: What You Can Expect in 2024

2024 Fashion-Tech Fusion: AI Revolution, 3D Printing Magic, and Smart Fabrics Transforming Style!

Sustainable Threads: A Decade of Innovation in Fashion's Eco-Revolution

Unlock the Secrets of Fashion's Green Revolution! From Sci-Fi Fabrics to Exclusive Indian Tech, Dive into a Decade of Eco-Fab Innovations

Circular Fashion Education for Teens

Empower teens with eco-savvy style with Circular Fashion Education for a sustainable tomorrow.

Embracing Sustainable Jewellery For A Purposeful Wedding Celebration

Adorn elegance and purpose this wedding season by embracing these sustainable jewellery brands!

2024 Fashion and Beauty Trends: Embracing Nostalgia and Wellness in Style

Step into 2024 with a nod to nostalgia and a focus on wellness in fashion and beauty—discover the retro revival and skin-first trends!

Empowerment Through Fashion: Clothing from Women's Cooperatives

Discover the Transformative Power of Fashion: Unveiling Empowering Clothing from Women's Cooperatives!

New Year Wardrobe Makeover: Donating Old Clothes for a Brighter Future

Revamp your style and spread kindness by donating old clothes for a brighter future this New Year.

Sustainable Chic: Fashion and Beauty Gifts for a Conscious Christmas

Gifts that merge style and sustainability: Fashion and beauty finds crafted with care for the conscious shopper.

Celebrating Local Artisans: Showcasing Handcrafted Festive

Discover brands ad artisans upholding the magic and beauty of India’s crafts!

Ethical and Vegan Fashion Choices for a Compassionate Celebration

These brands are extending sustainability to Indian fashion like never before!

New Year Sari Revival: Reimagining and Restyling Heirloom Saris In 2024

Your Ultimate Guide to the 2024 Fashion Revival!

How To Calculate Your Fashion Footprint: Measure & Minimise Your Impact

Everything you need to know about CALCULATING and CRUSHING your fashion footprint.

Indian Footwear Styling Guide: Step into Celebration Mode with Style

From juttis to stilettos, here's your ultimate Indian footwear inspiration!

The Future of Fashion Retail: Where Style Meets Sustainability and Tech

Step into the future of fashion retail, where technology meets sustainability, as virtual try-on apps and zero-waste shopping revolutionise the way we shop.

From Runway to Greenway: Sustainable Fashion Weeks Around the World

A global celebration of eco-conscious style and sustainable fashion weeks.

Festive Wardrobe Essentials: Elevate Your Style for the Celebration Season

From statement jewellery to cosy shawls, our festive essentials checklist has you covered. 

Fashion Magic: Transforming Old Anarkalis, Lehengas, And Blouses with Flair

Unlock the secret to reviving your ethnic treasures and transform old anarkalis, lehengas, and blouses into trendy, head-turning ensembles!

Good Over Bad: Wardrobe Edition - What You Should Eliminate from Your Wardrobe This Dussehra

Dussehra vibes: Clean closet, positive mindset!

The Ultimate Guide To Festive Jewellery: Elevate Your Look with Exquisite Ornaments

Adorn your festive look with elegance and tradition. Discover the beauty of festive jewellery in our ultimate guide!

Circularity Is The New Black: Circular Design Challenge At Lakmé Fashion Week ‘23

Fashion with a conscience! The R|ElanTM CDC finalists are the future of sustainable style. Join the movement.

Sustainable Festive Fashion Tips for Younger and Teenage Girls: Celebrate Responsibly

Vintage vibes and eco-friendly choices—because sustainable fashion never goes out of style!

Riding the Wave: Exploring Mermaidcore Fashion and Its Resurgence

Get ready to shine like a siren with these mermaidcore styling tips.

Fashion with Intention: Brands That Empower Through Symbolism and Design

Fashion that empowers is always in style. Discover brands that inspire and uplift with their designs.

Best Shoe-Cleaning Hacks Out There: Tried & Tested

Take scuffs and stains head-on with these DIY shoe-cleaning tricks!

How To Increase The Lifespan Of Your Leather Pieces: A Love Letter To Timeless Fashion

From jackets to bags, my leather pieces are here to stay, and here's how!

Psychology of Colour: Illuminating the Emotional Impact on Wardrobe & Well-Being

It's not just about what you wear; it's about how it makes you feel. Learn how the psychology of colour plays a role in your daily style choices.

Bras Unveiled: A Light-hearted Guide to Finding Your Perfect Fit

Let's lift the veil on bras! Discover your ideal match with our fun and informative guide. 

Are Your Shoes a Perfect Fit? Tips to Keep Your Feet Happy

Happy feet, happy you! Discover the secret to perfect shoe sizing.

Navigating Sustainable Shopping: Your Guide to Minimise Returns and Maximise Satisfaction

Less returns, more satisfaction – that's the goal! Check out our guide to shopping with intention and unlocking a more sustainable, clutter-free closet.

Crafting a Sustainable Future: Making Fashion Products That Never Reach Their End

Explore the evolution of sustainable fashion, where brands like Paiwand Studio are reshaping the industry by creating fashion products that never reach their end.

Women Millet Farmers Set To Share Insights At G20

Two pioneering women farmers from Odisha, Raimati Ghiuria and Subasa Mohanta are set to share insights alongside around 20 women farmers at the G20 summit.

Mindful Shopping: How To Practice Conscious Consumerism For Wellbeing

Take care of your overall wellness through mindful shopping! Discover how gratitude and conscious consumerism go hand in hand.

Evolution of Gender-Fluid Fashion in India: A Journey of Expression

Unveiling the Revolution: How Gender-Fluid Fashion Has Transformed India's Style Landscape - Prepare to be Amazed!

Study Shows Air Pollution Reduces Life Expectancy by 5.3 Years in Indians

The report shows that air pollution shortens an average Indian's life expectancy by 5.3 years and exacerbates in Delhi to a staggering 11.9 years, compared to WHO standards.

3 Inclusive Fashion Brands Embracing Adaptive Clothing in India

Discover how 3 Indian disability-inclusive brands are reshaping fashion with adaptive clothing in our latest article.

Sustainable Brand Focus: Voyce

From inspiration to creation: Voyce's founder vaishnavi murali delves into the art and philosophy of ethical jewellery.

10 Anti-Trend Basics From Homegrown Brands That Are Worth The Investment

Discover timeless essentials from homegrown brands that transcend fleeting trends and add lasting value to your wardrobe.

The New Nude: Lingerie Brands Who Embrace Indian Skin Tones and Why It's a Game-Changer

Find out all about the winds of change and some amazing lingerie brands that are leading the charge to cater to ALL of us, brown beauties.

Sustainable Brand Focus: Sunasa

Discover Sunasa, a ‘weavers first’ brand where every handloom creation is a masterpiece of Indian heritage and craftsmanship.

Celebrating Size Inclusivity: 6 Indian Brands Revolutionising Fashion for All Body Types

Join the size-inclusive fashion revolution with these 6 incredible Indian brands that are breaking barriers and celebrating body diversity like never before!

Understanding Common Fashion Certifications and Labels: Making Informed Choices

Dive into the world of fashion certifications and labels, unlocking the power to make sustainable and ethical choices.

Different Types Of Bras: An Easy Guide

Looking for information on different types of bras? Check out our comprehensive guide that covers everything from shape and construction to push-up bras and sports bras. Discover the best bra for you and feel confident in every outfit!

The Hidden Costs of Fast Fashion: Unveiling Its Economic & Financial Impact

From overwhelming landfills to hampering local industries, the hidden costs of fast fashion are finally exposed. Discover the true economic and financial impact of our fashion choices.

Fashion vs. Finance: Striking The Perfect Balance Between Style & Saving

Style without breaking the bank! Here’s how you can find the perfect balance between fashion and finance is all about making savvy choices.

The Rise Of Pink: Understanding The Barbiecore Obsession

What’s with all the Barbie obsession in fashion? We’re decoding the trend for you!

Sustainable Brand Focus: Buna

Meet Buna’s Pallavi Shantam as she shares what goes into building a brand that embraces not just sustainable materials but also better processes to keep up with conscious goals.

Sustainable Brand Focus: Tangerine Bio Jewelry

Meet Tangerine Bio Jewelry, a brand where sustainability meets sparkle, creating a guilt-free shine for the eco-conscious fashionista.

Decoding Carbon Neutral, Carbon Zero, Net Zero & The Difference Between Them

Are you confused about what these environmental jargons mean? We’ve broken it down for you!

Creative Collaborations: Oceedee X Paiwand

Oceedee and Paiwand join forces, giving waste the boot and unleashing fashion that cares. Find out all about the conscious collab!

Monsoon Chic: Conquer the Rainy Season with Stylish Workwear

Rain or shine, slay the office fashion game with these monsoon mantras!

5 Brands That Have Broken Sustainability Stereotypes In India

As sustainable fashion continues to grow in popularity, we look at five brands that have made a difference in their own unique way.

Sustainable Brand Focus: Whe By Abira

Find out about this homegrown brand that doesn’t just create beautiful handmade jewellery but also empowers women, traditional crafts and sustainability.

Common Products That Contain Microplastics & Their Sustainable Alternatives

Plastic? We're breaking up with you! Here are some sneaky culprits that you may want to ditch and bid adieu to microplastics!

Your Monsoon Clothing Care Guide

Say goodbye to clothing struggles in the monsoon! Here’s how to keep your clothes away from smell, moisture or any stains.

Sustainable Brand Focus: Satat

Satat’s reclaimed teakwood jewellery sets the bar high in the space of sustainable and conscious accessories. Find out more about this homegrown brand!

Thrift Shopping Tips For Kidswear

Step into the world of second-hand and thrift children’s wear with these easy tips!

Sun Protective Clothing: What Is It & Why You Need It

Clothing that will protect you from the sun? Yes, you heard that right! Find out more.

Sustainable Brand Focus: Urvashi Kaur

Urvashi Kaur’s sustainability lies in its design identity- including pieces that can sail through any season and are perfectly gender-neutral. Find out more!

Your ‘Slow Travel’ Guide: What Is It And How To Experience It

With travel becoming a way of life for so many people, being aware of your carbon footprint has never been more pertinent. With greater awareness of the importance of sustainability, the concept of ‘slow travel’ is gaining popularity.

The First Bra Guide: 4 Bras You Can Introduce To Your Daughter When Growing Up

When it comes to bras, the first one can be a ‘make or break’ situation. Here are four types of bras that are great for the developing stage!

Postpartum Fashion: Styling Tips For New Moms

Here are five postpartum styling tips that will make your fashion game on point and smooth sailing.

5 Workwear Tips For Hot And Humid Days

Tired of the soaring temperatures on working days? Here’s how you can make it easier with a cool wardrobe!

Fresh Homegrown Brands To Introduce To Your Mom If She Loves Ethnic Wear

Want to help give your mom’s ethnic wardrobe a refresher? Here are 10 brands she will love!

Heatwaves Are Upon Us: 5 Fashion Choices That Will Help You Stay Cooler

Want to beat the heat this summer? Here are five picks that will make sure you stay cool!

Nostalgic Gift Ideas For Mother’s Day 2023

What’s better than a Mother’s Day gift? One that reminds your mom of a really nice memory everytime she uses it!

New Beginnings & Fresh Product Lines With Freedom Tree

We’re in conversation with Freedom Tree’s founder Latika Khosla about the brand’s new venture into womenswear!

Fashion Habits That Will Up Your Style Game

Want to up your style game? All it takes is a few fashion habits! 

5 Must-Reads For Fashion Entrepreneurs

Be it business, marketing practices or insights into textile practices, these books will have you covered as a fashion entrepreneur.

5 Podcasts That Will Help Your Sustainable Fashion Business

Want to build or grow your fashion business sustainably? Here’s what you should be listening to!

How To Discover More Sustainable Alternatives To Fashion Brands

Still buying fast fashion? Can’t find great alternatives? These tips will definitely change your sustainable fashion game!

How To Style A White Shirt

Need white shirt styling tips and suggestions? You are on the right page. Read on to know more about styling the classic white shirt. 

5 Ways To Stick To A Budget When You’re Shopping For Clothes & Accessories

Does shopping make you weak in the knees? Not anymore! Here’s how.

Lehengas: Do’s & Don’ts

If you’re a lehenga-lover, these tips will help you find a new love for your favourites, if you aren’t, these tips are sure to turn you into one!

5 Things From Your Wardrobe That Can Be Easily Swapped

Find out how your friends’ wardrobes can help refresh your wardrobe too!

An Inclusive Runway, Draped Elegance & Gender Fluidity: Her Circle Favourites At Lakmé Fashion Week March 2023

Want to know the best highlights of the fashion event? Read on!

Sartorial Drapes, Effortless Weaves & Colours: Sustainable Fashion Day March ’23

What’s new in sustainable fashion in India? Find out here!

What Should We Do About Leather?

Can there be cruelty-free leather? Is plant-based leather worth the hype? What exactly is vegan leather? We answer all your questions with this deep dive into leather fashion.

Sisterhood For Sustainability: How Your Girls Can Help Your Wardrobe Be More Sustainable

Want to be more sustainable? All you need is some girl power!

Styling Tips For A Seasonless Wardrobe

Seasonless is the new black! Find out how to get the best out of your wardrobe.

How To Up Your Denim Game

Want to upgrade your denim game? Here’s how!

4 Technology Trends That Ruled Fashion Last Year

Here’s proof that repeating outfits is the cool way to go.

Sustainable Brand Focus: ASICS GEL-LYTE V RE: Range

In its latest drop, Asics has reimagined its GEL-LYTE V sneaker in a more sustainable version. Find out all about it!

How Technology Can Help Reduce Your Carbon Footprint

Did you know technology can do a lot more than make your life easy? Here’s how you can use it to make things easier for the environment as well!

Sustainable Raw Materials Given To Fashion By Science & Technology

Did you know the innovative world of science has given fashion these easy and sustainable alternatives to conventional materials?

How To Love Your Wardrobe This Valentine’s Day

Here’s how to fall in love with your wardrobe all over again!

5 Ways Technology Has Enabled Sustainability In Fashion

Technology is helping fashion reduce waste, water consumption and carbon footprints. Read on to find out how!

Brand Focus: Salt Attire

A brand that believes in function over fashion, Salt Attire is setting a high standard for quality, fit and comfort in workwear. Find out more about the brand from its founder Dipti Tolani.

Sustainable Brand Focus: trueBrowns

Conscious, inclusive and mindful- homegrown ethnicwear label trueBrowns is sustainable and a lot more! Find out more about the brand.

Sustainable Brand Focus: WhySoBlue

Run by mother-daughter duo Jaya and Shweta, WhySoBlue aces the balance that is fashionable conscious clothing. Find out more about the brand and its journey that started from the living room.

When Is The Right Time To Buy Something New?

Is it time? Here’s how you can tell!

Trending Fashion Terms And What They Mean

The 2024 Way To Look At Your Wardrobe

Let’s start the New Year with a fresh take on how you treat your wardrobe! Here’s how.

A Guide To Power Dressing: Beyond The Conventional Pantsuits

Power dressing has more to do with ‘how you wear’ as compared to ‘what you wear’. These three things will ensure you’re on top of your game!

Easy Ways To Follow The ‘No New Clothes’ Rule

Planning to take up the ‘No New Clothes’ challenge in the New Year? Here’s how you can do it effortlessly!

Master Layering For All Body Types: Ace The Winters In Style

From picking the right colour tones to assembling layers, the seemingly daunting task of layering is actually a fun wardrobe experience.

The 2023 Way To Shop

If there’s anything you should definitely change in 2021, it’s the way you shop. Here’s how!

Top 5 Fashion Resolutions You Should Be Making In 2024

Ready to start the new year on a conscious yet fashionable note? Here are five fashion resolutions you must consider!

The Art Of Thrifting: Where To Look And What To Buy

The concept of thrifting has existed for ages, often in the form of garage sales or vintage shops. Recently, many such homegrown thrift shops have popped up online that offer a whole range of wardrobe essentials. 

Anita Dongre, Fashion Designer: A Holistic Approach to Sustainable Brand Building

A designer and entrepreneur, Anita Dongre is known for pushing the boundaries when it comes to giving back to the planet and the people, all the while doing it in style. Find out more about her views on mindful business & fashion.

Karishma Swali, Designer: Understanding The Indian Artisan

Find out about mindful fashion, Indian craftsmanship and a lot more in this interview with Karishma Swali!

Items In Your Wardrobe That Have Plastic

Did you know your wardrobe has this much plastic?

Anavila Misra, Designer: About Growing Consciously With Artisans

She introduced us to linen saris and we never looked back! In conversation with designer Anavila Misra about her journey of growth alongside that of various artisan clusters.

Summer Styles To Carry Forward To Your Winter Wardrobe

Summer clothes that work perfectly well in the winter? Why not! 

How Crafts Empower Women: Banjara Trail

Women artisans have growingly come to stand at the forefront of the craft revival movement in India. Read on to find out how this brand empowers indigenous communities by going the extra mile!

All About Stepping Out Of Your Comfort Zone, With Akanksha Arora

“We started Tribe with a very small team and zero knowledge about e-commerce,” says Arora. Read up about the journey with her brand, Tribe Amrapali.

Knitwear Styling Tips

Are you all set for a fashionable winter? These knitwear styling tips will surely get you there!

Golden Tips For Palazzo Styling

5 palazzo tips to give you absolutely fail-proof outfits!

Fashion & Children: The Impact Of Clothing

Clothing doesn’t just affect the personality and psychology of adults, but also that of kids. We take a deep dive into the impact of fashion on children.

4 Indian Teens Fighting Climate Change

These four inspirational Indian teenagers have been acing climate activism with their actions and voices. Find out more about them!

5 Sustainable Lehengas You Can Pick For This Wedding Season

All set for lehenga shopping? Here’s how you can make it sustainable too!

Sustainable Indian Labels For Girl Children

Why should grown-ups have all the fun? Here are five sustainable labels for children’s wear!

Post-Diwali Recovery For Your Festive Clothes

Did your favourite Diwali outfit suffer from a bad stain or a tear? Here’s how you can give it a quick makeover!

How To Layer Festive Wear

Here are three simple ideas to help you layer festive wear better!

Her Circle At FDCI X Lakmé Fashion Week 2022: The Sustainability Lens

Find out how sustainability in fashion is growing- from full collections to innovative waste management solutions here’s all you need to know about sustainable fashion one of India’s largest fashion events.

Festive Accessories That Will Go A Long Way

There’s no reason the ‘buy to last’ rule should not apply to your festive wear as well. Here’s everything you need to know!

The Ultimate Festive Fashion Survival Guide

Does going through the festive season stress you out? Here’s the ultimate festive fashion checklist to help you survive!

Sustainability At FDCI X Lakme Fashion Week 2022

From experimental new designer on the block ‘re-‘ to sustainable favourite like Eka, sustainability has taken a positive turn at the fashion event. Find out more!

Festive Dressing Hacks You’ll Need

Got festive wear fashion problems? Here are some hacks that will make it smooth sailing! 

Learnable Skills That Will Make Your Wardrobe More Sustainable

These easy skills will help you make your wardrobe more sustainable through easy fixes.

Fashion Brands That Encourage Craft Learning For Women Artisans

Here are three Indian brands that take conscious fashion to the next level with the upskilling and training of their women artisans.

Textile Crafts And Where You Can Learn Them

Want to learn a new textile craft? Here’s where you can do that!

Are Skinny Jeans Dead?

Can’t part with your skinny jeans, or can’t wait to part with them? Whichever one you are, here’s everything you need to know on the denim style that might take over the skinny jean.

Sustainable Fashion Education In India

Looking at a career in sustainable fashion? Here’s what you need to know!

A New Solution To Cut Down Fashion Waste: Rescue By Relove

In a first, Relove launches a digital factory outlet of sorts, allowing brands to sell products that have minor damages with full transparency.

Why Upskilling Is Important For Women Artisans Today

Upskilling programs are an important form of education for women artisans today. Find out why!

Free Of Rules: Busting Gender-Related Fashion Myths

Want to be free of gender-related fashion rules? Consider this a sign!

15 Types of Jeans Every Woman Should Own in 2024 : Style & Fit Guide

Wondering which denim styles for women are in trend? Click here to choose from classic skinny jeans to aesthetic cargo pants, for a perfect blend of fashion & comfort.

Free Of Rules: Height-Related Fashion Myths

  Want to be free of size-related fashion rules? Consider this a sign!

Free Of Rules: Busting Age-Related Fashion Myths

Age should be the last thing dictating your wardrobe choices, and here’s proof!

How To Maximise Your Wardrobe

Feel like you’re only wearing the same 10 pieces every day from your wardrobe? Here’s how you can change that for the better.

Free Of Rules: Size-Related Fashion Myths

Want to be free of size-related fashion rules? Consider this a sign!

Artisanal Brand Ahikoza All Set To Debut In India

Joining hands with entrepreneur and actor Malaika Arora, Namrata Karad’s Ahikoza is all set to debut the brand in India.

5 Online Courses To Help You Learn More About Fashion And Sustainability

Looking to learn more about Sustainable Fashion? Here are five online courses you can take from the comfort of your home.

Sustainable Brand Focus: Cosset Clothing

Find out more about the brand that is reimagining timeless pieces with sustainable alternatives!

Sustainable Brand Focus: Love Letter

Love Letter makes sustainable jewellery seem effortless. Find out more about this stylist-approved brand!

Brand Focus: Osé Studios

Osé Studios aces seasonless clothing with a side of quirk like very few can. Find out more about them!

Sustainable Brand Focus: Moonray

Find out more about Moonray, a young yet conscious brand acing the fashion game.

5 Garments That Helped Free Women

Find out more about five garments that not only made a fashion statement but were also a representation of women’s freedom.

Handloom Heroes Of India

This National Handloom Day, we look at some Indian handloom fabrics that have stood the test of time and have transformed with the times.

Why “Buy Now, Pay Later” Is Harmful For The Environment

It may sound like a dream come true when it comes to fashion shopping, but it may be harmful to the environment in ways you didn’t consider.

Belt Style Hacks That Will Change Your Life

Say goodbye to all your belt woes with these super-easy hacks!

How To Shop Your Way To Social Justice In Fashion

You may be unconsciously preventing people from access to social justice. Here’s how you can buy fashion better.

A Guide To Sustainable Laundry At Home

Did you know cleaning your clothes at home can be made more sustainable? Here’s how!

Monsoon Shoe Guide

Monsoon shoe tips that’ll up your style game!

Sustainable Fashion: A Beginner’s Guide

A guide for easy ways to be sustainable with fashion!

Your Lingerie, But With A Convenient Subscription Model: Big Little Lemons

Getting a fresh pair of underwear exactly when you need it sounds like a refreshing departure from hoarding packs of underwear. Here’s how you can get your hands on India’s newest subscription-based underwear.

Your Lingerie, But With A Convenient Subscription Model: Big Little Lemons

Getting a fresh pair of underwear exactly when you need it sounds like a refreshing departure from hoarding packs of underwear. Here’s how you can get your hands on India’s newest subscription-based underwear.

Blending High Performance & Freedom Of Expression: PUMA X Frida Kahlo

Inspired by the feminist icon’s art, the PUMA X Frida Kahlo collection is a unique blend of her floral art and high-function qualities.

Why Fast Fashion Is An Environmental & Social Justice Problem

Find out how fast fashion causes a lack of environmental and social justice in the global community.

3 Ways To Revamp Old Saris

Three new ways to wear your old saris!

How To Make Your Fast Fashion Buys Sustainable

Time for some damage control! Here’s how you can make your fast fashion purchase slightly eco-friendlier.

Sustainable Fashion Myth Busting

Sustainable fashion may not be everything you think it is! Read on as we bust some slow fashion myths for you

Monsoon Style Essentials: Sustainable Edit

8 sustainable monsoon essentials for stylish looks this rainy season!

Monsoon Styling 101

Here are some monsoon-friendly styling tips you can trust on a rainy day!

Sustainable Reads To Catch Up On in 2024

Want to take your knowledge on sustainability up a notch? Get started with these fabulous reads!

Adding Sustainability To Traditional Jewellery: Aulerth

In conversation with Aulerth’s founder, Vivek Ramabhadran, about making traditional jewellery more sustainable.

10 Homegrown Brands That Will Satisfy Your Fast Fashion Craving

Do you suffer from fast fashion cravings? Here are 10 homegrown brands that will come to your rescue.

Fashion Podcasts You Must Try

These podcasts are sure to keep you updated on all the latest fashion-related tea.

Sustainable Brand Focus: No Nasties

Meet the brand that uses only organic cotton for all its garments- even the knits!

Sustainable Brand Focus: Noupelle

Upcycled jewellery never looked so good! Find out more about upcycled leather accessory brand, Noupelle.

Sustainable Brand Focus: Eka

Ekà’s timeless designs are made with utmost detail to sustainability and conscious production. Find out more about the brand’s ethos!

Sustainable Brand Focus: The Summer House

Be it handwoven denim or recycled swimwear, The Summer House keeps it chic, easy and conscious from a holistic standpoint. Read on to know more!

Sustainable Brand Focus: Saphed

You’ve never known linen until you’ve met Saphed’s super easy yet minimal designs! Find out more about the brand’s choice of fabric incorporated from bedding to clothing.

How To Dress For Your First Interview

Don’t know what’s the best outfit for your first ever job interview? Here’s your go-to guide!

Sustainable Brand Focus: Doodlage

Find out more about the brand that made upcycling cool in the Indian fashion game: Doodlage!

Sustainable Brand Focus: The Right Cut

From the unconventional take on India’s freedom fabric Khadi to a slow fashion model, The Right Cut strikes the right cord of balance with handwoven fabrics and modern design sensibilities.

Sustainable Brand Focus: Baka Jewelry

Introducing a brand that applies sustainability to its creations with a holistic approach; being conscious right from the choice of raw materials to the packaging.

Sustainable Brand Focus: Angana Nanavaty

Angana Nanavaty adds meaning to each piece of jewellery she creates, making them pieces that you will use forever and will last long. Read on to find out more.

R|Elan launches EarthTee in collaboration with Satya Paul

R|Elan has launched EarthTee made with recycled PET bottles from FDCI X Lakmé Fashion Week in collaboration with Satya Paul by by Rajesh Pratap Singh.

Sustainable Brand Focus: Studio Maikai

Introducing Studio Maikai, a brand that prioritises sustainability with better materials and eco-friendly processes, translating into wild, free and conscious resort wear.

Sustainable Brand Focus: Okhai

Okhai started with 350 artisans of the Okhamandal region of Gujarat, going on to support, promote and sell products made by artisans across India. Find out more about the brand’s clothing!

Styling Mistakes That Can Make An Outfit Shabby

End up with a shabby-looking outfit more often than you’d like? Here’s what you can do to avoid that!

How Ultra-Fast Fashion Is Speeding Up Environmental Damage

You’ve heard of fast fashion so far…but what exactly is ultra-fast fashion? Let’s find out!

7 Fashion Looks That Broke Motherhood Stereotypes

Motherhood has been stereotyped in multiple facets of its existence, including fashion. These seven looks set mothers free of fashion rules.

How To Read Your Garment Tags

Your guide to decipher everything written on your booklet of a garment tag!

How To Stop Impulse Buys

Super easy tricks the planet and your bank account will thank you for following!

5 Things To Borrow From Your Mom's Wardrobe

You’ll love raiding your mom’s wardrobe for these five fashion treasures!

How To Know If A Trend Is For You

Can’t figure out if a trend is for you or not? Here’s how you can decide!

Women In Fashion, A Grassroots Perspective

Today, the textile and apparel industry is the largest employer of women workers in the country. While that may seem like progress, with more women coming out to work, the reality is a far cry as garment factories see women living in restrictive situations and leading harsh lives. Find out what conditions your clothes are made in.

2022 Fashion Trends You Already Have In Your Closet

Why buy something you already own? Dig into your closet for these popular fashion trends!

Top 20 Airport Looks For Women & Airport Outfits Ideas To Wear In 2022

Confused about what to wear to the airport? Here's the ultimate guide to the best comfortable travel outfits for women

Denim Alternatives To Try This Summer

Too hot for your favourite wardrobe staple denim? We’ve got some easy breezy alternatives you can try!

How The Modern Bride Is Shedding The Weight On Her Wedding Outfit

As intimate weddings became the norm, a ripple effect was felt in all aspects a wedding entails, including bridal fashion. In conversation with recent bride & fashion entrepreneur Meghna Goyal on what spoke to her when it came to her bridal outfit.

Fast Fashion Jewellery Alternatives In India

Want great alternatives to fast fashion jewellery? We’ve got you covered!

Why You Have Nothing To Wear

Do you often complain about not having enough clothes? These tips are for you!

Things To Remember Before Investing In A Bag

Don’t want to go wrong with your next bag purchase? Use these tips!

The Red Flags Of Greenwashing

Are you being greenwashed? Here are some red flags to beware of!

The Women Entrepreneurs Behind Ochre Athletica Are Solving Your Gym Wardrobe Issues

In conversation with Ochre Athletica founders Aditi Kakkar and Radhika Shanker about what a woman pursuing fitness or sports needs in her wardrobe.

5 Fashion Swaps The Planet Will Thank You For

Swap these fashion picks for a more sustainable alternative!

Summer Staples That Will Never Go Out Of Style

Need a summer fashion upgrade? These staples are sure to keep you covered!

India’s Latest Resale Program & 5 More Ways To Embrace Pre-Loved Fashion

Indian label Bunaai made heads turn with the launch of its new resale program. Here are five more ways you can buy and sell pre-loved fashion in India!

Indian Fashion NFTs You Should Know About

Curious about the fashion NFT boom? Here are a few Indian fashion NFTs you should check out!

How To Repeat Clothes In The Coolest Ways

Did you get the memo? Repeating clothes is now cool! Here’s how you can do it without making your outfit look repetitive. 

Organisations That Support Women Artisans In India

These organisations support countless women artisans across the country by providing employment opportunities as well as skills training.

Best Places To Find Denim That Fits Amazingly Well

Finding the right jeans for you seems like a treasure hunt? These denim brands are what you were looking for!

Women-Led Indian Brands You Can Support

There’s no better way to celebrate women than to support their skills and crafts, and these women-led brands do it so well!

Most Important Women's Rights Laws You Should Know About

Here are some rights given to women by Indian laws that you should know about.

5 Ideas To Recycle Clothes At Home

Give your old clothes a makeover from the comfort of your home with these five ideas.

A Must-Have NFT That Celebrates Women: Shama Shorties

Soon to be launched women-led NFT project, Shama Shorties, is set to create an inclusive, relatable and helpful community for women in the metaverse world. Find out what it’s all about and what you can expect!

Climate Justice Latest Milestones In Saving Our Planet

Here’s everything you should know about the latest in climate justice!

Swimsuits That Are Comfortable And Offer Coverage

Gone are the days when swimwear just entailed the tiniest bikini! Here are eight swimsuits that are comfortable and offer ample coverage at the same time.

5 Clothing Items That Can’t Be Recycled

Did you know these five clothing items cannot always be recycled?

What Is Climate Justice?

The concept of climate justice goes well beyond the realm of environmental protection, tapping on several social inequalities a majority of human life faces today. Find out what exactly it is and what you can do to help.

The Closet Cleanse You Need

Need a new year closet cleanse? Here's a list of toxic stuff you don't need!

How Sustainability Is Upping The Clothing Care Game In Fashion

Has sustainability got you thinking twice before throwing something away? There’s a repairing solution coming to you with this next fashion wave.

Game Changing Climate Justice Policies From Across The World

Did you know Bolivia grants equal rights to Mother Nature under one of its environmental laws? Read more on this and other revolutionary climate justice laws from around the globe. 

Environmentalists & Climate Activists You Should Follow

Trust these environmentalists and climate activists to enlighten you on the most impactful commentaries around climate change.

Y2K Fashion & Zodiac Sign Connection: How To Style As Per Your Zodiac Sign

Here’s the perfect Y2K outfit for you as per your zodiac sign!

6 Artists Changing The Face Of Contemporary Art In India

These 6 Indian artists have been using various forms of art including video, sculptures, sound and technology to depict the modern-day state of affairs. Read on to find out more about these game-changing artists.

What The Pantone Colour Of The Year 2022 Means For Fashion

Pantone just announced its colour of the year: Very Peri. Here's what this violet hue means for fashion!

Indian Bridal Fashion On Trial?

Say yes to the dress but only if it exists. When you’re an Indian woman of size anywhere above the ‘medium’ sizing, this treasured piece can take you on a treasure hunt. And while designers are increasingly showcasing curvier models in their bridal ad campaigns, visit their stores and you will experience a total lack of options, no trial pieces, no pictures—this is just the tip of a very problematic iceberg. Read on to know more.

7 Shopping Behaviours You Must Stop Right Away

Sustainable shopping is so much more than just opting for a sustainable brand. Here are the smaller unsustainable habits you need to stop in order to make more conscious shopping choices.

Fashion Trends We’re Looking Forward To In 2022

Here’s everything that’s going to be hot in fashion this year!

Will Fashion Get Expensive in 2024?

The last few years have brought on tremendous pressure on the economy, leading to higher cotton prices, a rise in transportation costs and a possible increase in clothing taxes. Find out how much of the pressure might trickle down to you as a consumer.

The Indian Textile Journey With Shanti Banaras

Take a journey through the transformation of the Banarasi Zari craft with Shanti Banaras. 

Why You Don't Need A New Wardrobe In The New Year

Want to have a sustainable wardrobe in 2022? That doesn’t mean you need a complete wardrobe changeover. Here’s what you can do instead!

Fashion Moments We’re Looking Forward To In 2024

Can’t wait to know what fashion has in store for everyone in 2022? We’ve got you all the dirt!

The Swimwear Brand That Is Proving How Sustainability & Inclusivity Should Be Normalised

Swimwear brand OOKIOH’s founder, Vivek Agarwal, talks to us about all things swimwear and sustainable. Read on to know more about how recycled swimwear is made and what it entails.

Does Fashion Need To Cost Lives?: The Real Price Of Fashion

In 2020, 601 cases of wildlife killing or illegal trafficking were registered by the Ministry of Environment Forest and Climate Change. In the same year, 106 tiger deaths were registered as well. Tigers, along with a number of other species have been illegally poached and trafficked for their fur, hair, or wool to be converted to fashion accessories. Find out the real price of fashion.

Aesthetic Outfit Ideas For Every Occasion

Wondering how to get that cute aesthetic outfit that is trending in 2021? Click here to get the best 30 unique aesthetic clothes ideas for a stylish look. Check now!

6 Unsustainable Everyday Habits To Leave Behind In 2024

Small steps go a long way when it comes to sustainable habits. Here are six unsustainable everyday things you need to stop now!

7 Tips To Style Yourself As Per The Iconic Y2K Fashion Trends

Here’s all you need to know about styling iconic Y2K trends!

Top Indian Sustainable Fashion Innovations In 2024

Prepare to be amazed at these sustainable fashion innovations in India this year!

Introducing The World To Indian Weaves: Vaishali Shadangule

 Vaishali Shadangule made headlines as she became the first Indian woman designer to showcase at Paris Haute Couture Week 2021. She talks to us about her journey to the platform and everything it entails.

Women That Made Fashion More Sustainable In 2024

Making fashion sustainable is no easy feat; but these women are making it look like a stylish piece of cake! Read on to know more about sustainable fashion’s most stylish advocates!

Indian Women That Made An Artistic Difference In 2024

Whether its making a path-breaking move in the world of art NFTs or being socially responsible through art, these women have proved they can do it all and make it art!

Designers Who Have Proved Indian Fashion Is Globally Relevant

These designers have proved time and again how Indian fashion can be truly global at heart!

90s Fashion Trends For Women

How to style 90s fashion in 2021? Here is a perfect guide for every woman to try the 90s outfits for an incredible style. Check out now for 90s outfit inspiration!

Business Casual Closet Staples For Women In 2024

Wondering how to style business casuals for women in 2021? Her Circle brings to you more than 20 ideas on how to rock the business casual look in a jiffy! Check here!

8 Women That Prove Age Doesn’t Matter When It Comes To Fashion

When it comes to fashion, these women have proved time and again that age really doesn’t matter. Read on to find out who’s on our list for stylishly defying fashion rules!

The Best Walking Shoes To Invest In, No Matter Where You’re Headed

No matter how cute a pair of shoes are, you’re not going to be tempted to wear them if they hurt your feet.

How To Use Summer Clothes In The Winter

These tips with save your summer clothes from seeing the back of your closet all winter long!

How To Pick A Wedding Outfit That Can Be Reused

Here are some tips to help you pick the right wedding outfit for you!

How To Repurpose Your Wedding Wear

All set to pack and store your wedding outfit? We’ve got better ideas for you!

Fashion Myth Busting Size Doesn’t Matter

Don’t let fashion myths stop you from dressing your best! Here are size-related fashion myths you need to stop believing now.

Wardrobe Staple Winter Accessories To Own

Here are 5 things you can’t get through winter without!

Revival Of The Block Print

With a host of brands using the heritage craft to transform modern silhouettes, block prints have been more popular than ever in recent years. Read on to find out more.

How To Have A Safe Yet Stylish Diwali

Can’t wait for Diwali? Here’s how you can dress your best and have a safe and happy Diwali!

How To Put Your Pre-Loved Indian Wear To Good Use This Diwali

Diwali cleaning bringing up too many pre-loved clothes you don’t need? We’ve got just the right fix for them!

Old Is The New Black This Diwali: How To Reinvent Indian Wear For New Outfits

Prepping new outfits for Diwali? We have a better idea! Here’s how you can sport new outfits without digging into your pocket.

Top 10 Halloween Outfits Worn Till Date

Halloween is right around the corner and if you’re still looking for some outfit inspo, we’re here with exactly what you need!

Making Sustainable Plastics A Thing Melissa Shoes

Melissa uses its own recyclable and durable version of PVC, one of the most commonly used forms of plastic used across various industries. Read on to know more about how the brand is pioneering a conscious use of plastic.

Meet The Emerging Brand Truly Pioneering Circularity: Bandit

Using commonly discarded materials like tarpaulin, billboard flex, car seat belts, and used canvas, the brand has created a range of stylish yet sustainable accessories.

10 New Homegrown Brands We're Eyeing On For Women's Clothes

“Shop local” is so much more than a catchphrase today, it’s brought to light brands that set the Indian fashion industry apart in many ways. Here are 10 such brilliant yet yound brands that deserve your attention!

6 Jewellery Brands Reinventing Heritage Crafts

Jewellery is truly eternal, especially the heirloom kind that can be passed on through generations, cherished by each one. Here are jewellery brands reinventing Indian crafts making them relevant for today and for years to come!

10 Tips To Help You Shop Online Better For Clothes

Love shopping online but can’t seem to get it right? Here are 10 tips that will make sure your virtual shopping sprees are always successful!

When Will Fashion Stop Stocking Out?

Even after years of problems with collections stocking out and an enormous industry-wide inventory problem, fashion still fails to find a solution, but new tech may have the answer. Read on to know more!

Fashion NFTs: What's The Digital Fashion Hype All About

What do you think about buying clothes that you can only wear virtually, maybe for an Instagram picture? Not only is that possible, but it’s also taking the virtual fashion world by storm. Read on to find out more!

Top 10 Sustainable Celebrity Outfits We’re Loving

Whether it’s the red carpet or street style looks, celebs across the world have been sporting looks with a sustainable theme, and these are some that we can’t get over!

Is The Sari Not Smart Enough?

A restaurant in Delhi allegedly refused entry to a woman wearing a sari, and a huge backlash ensued. Here’s our take on whether this attire is smart enough for formal as well as casual occasions, or not.

How Often Is It Okay To Shop Fashion, To Be Sustainable?

Trying to be sustainable with fashion but don’t know how to shop less? Here’s your ultimate guide!

Sustainable Shoe Brands That Are Worth The Investment

While conscious clothing is on everyone’s mind, there’s a lot happening with sustainable shoes as well. These shoe brands are stylish, conscious, and you need to know about them now!

Red Carpet Fashion On A Political Roll

When Billie Eilish wore a pink tulle gown in exchange for Oscar de la Renta ensuring no further use of fur by the brand, or the moment Congresswoman Alexandria Ocasio-Cortez walked down the Met Gala red carpet in a white gown with the phrase 'tax the rich' on it, the messaging was clear. The red carpet is the new billboard--a medium of expression for political, social, and cultural opinions.

Fashion's Waste Problem & How Indian Clothing Brands Are Dealing With It

Did you know the global fashion industry produced waste worth $400 billion, as of 2019? Here’s how Indian brands are combating fashion’s waste problem!

4 Designers Who Used Fashion To Translate A Sense Of Freedom

Fashion is so much more than trends and styles, and these designers have proven just that! 

How Fashion Is Freeing Us From Gender Bias And Indian Labels That Are Acing It

What we wear represents what we stand for, our mood, and a lot more. These clothing labels are proving they stand for freedom from gender stereotypes and why you should too!

How India’s Independence Affected Fashion In The Country

India’s independence was a monumental point of change for Indian fashion. While staying true to its roots, fashion in India has transformed into a modern version suited for the Indian woman.

Sustainable Sportswear And Why It’s Important

We speak to homegrown sportswear label, Maikai, which makes made-to-measure sports bras out of 100 per cent cotton, to find out what it takes to create sustainable sportswear.

Sustainable Fashion Guide For Plus-Size Clothing

Size inclusivity is just as important in sustainable fashion, as it is otherwise. Here’s an ultimate fashion guide to help you pick better!

5 Times Fashion Felt Freeing For Women

Fashion is not always about following rules. Here are five times fashion helped break rules, freeing women of stereotypes!

Evolution Of Khadi: India's Freedom Fabric

The fabric that once shaped the movement of independence in India has evolved into a fabric of versatility, transforming the face of handcrafted garments world over. 

4 Unsustainable Fashion Habits To Stop Now

4 simple things you’re doing in your day-to-day life that are causing serious harm to the environment.

Here’s How Two Women Entrepreneurs Are Introducing India To Organic Kids Wear

Greendigo, run by Meghna Kishore and Barkha Bhatnagar Das, offers a huge range of stylish, functional yet sustainable clothing for children.

Sustainable Alternatives To Shein Clothing

We’ve rounded up a list of sustainable places you can shop from if you’re missing your budget shopping sessions on Shein.

Oldest Indian Clothing Brands, Today

You’ve shopped from these brands, you even remember some of their jingles, and they’re still here, acing clothing like no one else can!

Affordable Alternatives To Fashion Favourite Pieces Of 2021

"It” bags and the latest statement shoes all over your feed? Here’s how you can get the most fashion favourite pieces of 2021 at great prices!

What Is Green, Pink, Blue, Social Washing And How To Spot it

With brands being reported for misleading information on different fronts of business, it becomes important to identify how to avoid being misled. Read on to know how to spot greenwashing.

3 Ways Indian Fashion Is Using Better Materials

This is how Indian fashion brands are using traditional crafts and innovative techniques to be more sustainable.

How Can Sustainable Agriculture Practices Help Fashion?

Brands like Kering, Christy Dawn and Patagonia have been adopting materials sourced from regenerative farming practices.

5 Street Style Trends And Sustainable Ways To Wear Them

Trends may come and go, but a good quality garment is here to stay. But, what if we told you there’s a way to have both?

Are Funny Clothes Still A Thing?

Do you love tees with cheeky one-liners or funny quotes? Let’s find out if they’re still relevant!

4 Reasons Why What You Wear Affects Your Mood

Your clothes go way beyond being functional or making you look good. Here’s how what you wear may be affecting your headspace.

How Sustainable Are Your Favourite Fast Fashion Brands?

Fast fashion is coming up with sustainable labels and sustainability goals every day. But can they be environmentally friendly? Read on to find out!

5 Indian Clothing Brands For Chic Loungewear

The pandemic has left us staying at home more than ever, but these Indian clothing brands are making the staying home ordeal a lot more stylish.

What Is Y2K Fashion & Why Is It Trending In 2024: How To Wear Y2K Clothes

Here’s everything you need to know about the most popular clothing trend: Y2K fashion!

The 3 Best Beauty Trends To Try From Cannes Film Festival, 2024

From Indian fashion blogger, Masoom Minawala Mehta, to supermodel Bella Hadid, almost every attendee at the festival gave their make-up and hair a unique touch. Catch up on the three trends we cannot get enough of, here…  

Fast Fashion Versus Sustainable Fashion: What’s Better For You?

We’ve compared the pros and cons of fast fashion and sustainable fashion. Read on for all the details!

Sustainable Shopping: Homegrown Brands That Turn Waste Into Lifestyle Products

One person’s trash can be another person’s treasure, and this is extremely important in the times we live in today. Here are some homegrown brands that turn waste into lifestyle products.

Fashion Trends That Make You Feel Good

Fashion trends may come and go, but some are here to make you feel good and happy. Here are some that left us feeling great just when we needed it!

14 Eco-friendly Accessories To Replace Fast Fashion Ones

Here are some stylish yet sustainable accessories you can pick over fast fashion ones. Read on to take your pick!

Women We Follow For Their Sense Of Humour And Style

These funny women, apart from giving us a good laugh, are giving us some serious fashion goals! Read on to know more.

How To Dry Clothes Faster During Monsoon

Drying your clothes can take forever on a rainy day. Here’s how you can speed up the process with some easy tricks.

Indian Wear Clothing Brands That Offer Sustainable Options

Here’s where you can get your dose of sustainable Indian wear from!

Is Indian Fashion Including People With Disabilities?

In a country where the apparel market, valued at around $65 billion, is the second largest retail market, and inclusive fashion refers to miniscule brands that focus on plus size, the availability of adaptive fashion is almost unheard of. We speak to para-athlete Deepa Malik and first-ever differently abled UPSC topper (in general category) Ira Singhal apart from a few fashion brands that cater to the differently-abled.

Goa Stores That Will Make You Want To Shop Local

Here’s a list of six Goa stores you need to visit on your next trip to the beach paradise.

How To Wear The Utility Fashion Trend In 2024

Utility wear has made a big come back on every fashion feed redefining street style. Here’s how you can keep up with this trend.

How To Make Your Clothes Last Longer The Eco-Friendly Way

Using your clothes for longer is a step towards sustainability. Here are a few tips and tricks that will make sure your clothes last you a while. 

Your Guide To Sustainable Denim In India

Here’s your comprehensive guide to getting your hands on sustainable denim in India.

5 Online Courses To Help You Learn More About Fashion And Sustainability

Looking to learn more about Sustainable Fashion? Here are five online courses you can take from the comfort of your home.

Plant-Based Materials That Are Making Fashion Eco-Friendly

These plant-based materials are transforming the fashion space by replacing unsustainable, polluting materials. Read on to find out how!

How Long Does It Take For Clothes To Decompose & Its Impact On Ecosystem

The buy more-throw more policy takes a huge toll on our environment. Here’s how long your clothes take to decompose once thrown out.

11 Unsustainable Products Examples In Daily Life & Their Impact On Earth

The COVID-19 pandemic has made homes the centres of our lives. But did you know that many everyday household items you use generate a lot of plastic and toxic waste that can harm both you and the planet?

Are Fashion And Sustainability At Loggerheads?

Words like ‘sustainability,' ‘conscious’, and ‘ethical’ seem to be trending in fashion right now. But the very idea seems like an oxymoron.

Fashion Brands That Use Eco-friendly Packaging

Here are six fashion brands that are including packaging in their commitment to sustainability.

Your Ultimate Guide to Shopping Vintage In India

Here’s our list of go-to vintage stores and vintage shopping tips!

Sustainable Swimwear: Everything You Need to Know

Here’s why your swimwear should be sustainable, and where you can get the right one!

Can Sustainable Fashion Be On A Budget?

Want to know if you can be stylish yet sustainable, that too without burning a hole in your pocket? Let’s find out!

Five Traditional Textile Crafts And Why They Are Sustainable

Here are some traditional Indian textile crafts and why they’re better for the environment.

Your Go-To Outfit According To Your Zodiac

There is more to zodiac signs than just personality traits and soulmates. What if you told you that your go-to outfit is closely related to your sun sign?

5 Celebrity Approved Ways To Wear A White T-Shirt

We show you different ways to wear a white tee.

7 Affordable Thrift Stores You Need To Know About

Thrift stores have seen a growing interest among fashionistas all around the country. Here is a list of 7 affordable thrift stores you need to know about!

Celeb-Inspired Looks To Recreate

Be it the red carpet or a casual outing, celebs often dole out fashion inspiration. We tell you about five elegant looks that you can recreate and make a statement.

Athleisure Wear: The Trend That Rocked 2020

This comfortable yet chic trend continues to be a mass favourite. And why not? Its sheer versatility cannot go unnoticed. 

5 Must-Haves From The Men's Section

Boyfriend jeans, oversized sweaters and coats—fashion is definitely enjoying an androgynous moment. Here are the five must-haves from the men’s section.