The month of June this year brought with it the second edition of the Sustainability Cover for us, at Her Circle. With the focus on the obvious- sustainability, conscious living and the eco-friendly way of life, our cover girl Kalki shed light on the smaller changes that make a bigger impact. Styled in all-sustainable fashion, she sported brands that share the same beliefs in the way they function, produce and sustain.
Seen on Kalki in the interview and the cover is a wooden choker from a homegrown accessory brand that stands out for its commitment to empowering women and promoting sustainability. With an all-women organization, from top management to artisans, the brand, Whe By Abira, is dedicated to creating livelihood opportunities for women from marginalized communities.
At Whe, each accessory is meticulously handcrafted using a diverse range of art and craft techniques. Many of these techniques have been passed down through generations and have stood the test of time. By minimizing the use of machines in the manufacturing process, the brand ensures that more women can be employed and benefit from these traditional skills.
Image Source: Instagram/whebyabira
With a conscious effort to reduce waste and promote eco-friendly practices, the brand transforms various materials into fashionable accessories. These materials include garment cutting waste fabric, old papers, natural stones, recycled metals, and natural fibres. By repurposing and upcycling these materials, Whe By Abira creates trendy yet sustainable fashion accessories. Their handmade accessories not only showcase the rich heritage of Indian artistry but also contribute to a more inclusive and environmentally conscious fashion landscape.
Image Source: Instagram/whebyabira