Want to know how to be a more informed fashion entrepreneur? These interesting reads are sure to get you there!
In My Shoes by Tamara Mellon & William Patrick
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In My Shoes is Mellon’s candid take on her entrepreneurial journey of founding Jimmy Choo and everything that happened in between. Giving a unique insight into what it takes to climb the ladder of fashion entrepreneurship, Mellon adds her own take on running and starting a fashion business from an entrepreneurial point of view.
Crafting a Future: Stories of Indian Textiles and Sustainable Practices by Archana Shah
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Being a fashion entrepreneur without having the insight that Shah’s latest book provides on the length and breadth of Indian textile crafts, would be quite a missed opportunity. Whether or not your business directly entails indigenous crafts, the book is sure to provide a curious source of inspiration as the author journals varied sustainable processes that are still relevant to today’s fashion space.
The End of Fashion by Teri Agins
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Published more than two decades ago by journalist Teri Agins, this book is a must-read for fashion business owners. The End of Fashion gives one a better understanding of fashion as an industry and how it came to become as accessible as it eventually grew to be. Agins also gives insight into developments across various aspects of the industry including retail, manufacturing, financing and more.
The Fashion Business Manual by Fashionary
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This read is quite self-explanatory. Published by Fashionary, it’s simply a guild to help one build a fashion brand. With a detailed explanation of different facets like branding, marketing, retailing, product development, wholesaling and starting a brand in fashion. It’s a great book for fashion designers, entrepreneurs as well as anyone in the fashion industry.
The Fundamentals of Digital Fashion Marketing by Clare Harris
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In today’s day and age, the importance of digital fashion marketing is more evident than ever. This book by Clare Harris is sure to help you understand the concept, practices and workings of digital marketing in fashion. More importantly, it covers case studies from top brands and companies, helping give inside insight into various digital marketing activities.