Asha Gautam, a renowned fashion label, blossomed from Asha Gupta's passion project in 1998. With a fusion of creativity and love, Asha and her son Gautam, a NIFT-educated visionary, breathe life into modern silhouettes infused with Indian textiles and weaves. Their journey spans remote corners of India, reviving forgotten traditions through exquisite bridal wear adorned with techniques like Convent embroidery and Bandhani. Collaborating with artisans across various states, Asha Gautam aims to be a hub of design excellence, preserving India's rich heritage while embracing modernity. With over 30 Indian crafts, each creation embodies a masterpiece of tradition and innovation.
In this exclusive interaction with Her Circle we have them sharing not just their journey but also the evolution of their interactions with artisans and the innovations that are helping them be more sustainable and reduce waste.