Indian ethnic wear label Bunaai recently took to social media to announce the launch of their resale program. The program enables customers to buy and sell their pre-loved Bunaai garments rather easily through the brand’s website. The brand will even send the selling customer a shipping label and package that they can use to ship the product to its new owner. All this, with just a few clicks in. The launch made heads turn as it was one of the few Indian wear labels to provide such a space to Indian customers.
The move, however, is a much-needed one. The fashion industry, according to the UN, is estimated to be responsible for eight to ten per cent of carbon emissions globally. This includes everything from material sourcing, supply chains to washing and waste generated. As per a 2020 McKinsey report, these carbon emissions are likely to rise to around 2.7 billion metric tons a year by 2030, if not curbed immediately. This makes every action taken towards sustainability—be it small or big- extremely crucial to the journey to lower emissions overall. As per Bunaai, each garment resold will save six times its weight in CO2 emissions.
While you can use the brand’s portal to buy and sell Bunaai garments, here are some other ways to embrace pre-loved fashion in India:
Saritoria
Image Source: Instagram/saritoria
Indian wear is a category most bought and least worn in the country. This is simply because the heavier pieces are often bought for particular occasions and are either too overwhelming to be worn at other times or women simply don’t wish to repeat their outfits. Pernia Qureshi’s Saritoria comes to the rescue with the solution. It’s a platform that allows customers to both buy and sell items from any South Asian designer label. The platform houses pre-loved clothing from some of the most renowned designers in South Asian fashion including Sabyasachi, Anita Dongre, Manish Malhotra and more.
Summer Somewhere
Image Source: Instagram/summersomewhereshop
Sustainable resort wear label Summer Somewhere also recently announced the launch of its Relove program which allows a customer to easily sell a preloved garment from the label by access to their purchase history. The label also recycles or repurposes 40 per cent of its textile scraps and pledge to reach 75 per cent by 2025.
Curated Findings
Image Source: Instagram/curated.findings
This thrift store already gave access for many to buy from their collection of unique pre-loved fashion finds. Curated Findings has also launched a selling opportunity that customers can use to give their garments a new life by selling them through the store’s platform. They’re currently accepting entries for pre-loved women’s wear, menswear, home products, accessories, footwear and even books.
Poshmark
Poshmark’s entry into the Indian market last year was sure to shake things up in fashion’s second-hand world. While there’s already a ton of clothing and accessories to choose from on Poshmark, it’s also incredibly easy to sell second-hand items on Poshmark, be it fashion, home products, electronics and even pet products.
The Summer House
Image Source: Instagram/thesummerhouse.in
Also a part of the Relove project is sustainable and minimalistic brand The Summer House. Got a garment from the brand that you’d like to move on from or get your hands on a pre-loved piece from the brand? You can do that very conveniently from their website with a few simple steps!