With sustainability as the focal point for the month of June 2022, we, at Her Circle, strived our best to keep things at our cover shoot as eco-friendly as possible. The brands that supported us on the fashion front played a huge role in not only keeping it sustainable thanks to their brand ideologies but also got our cover women looking and feeling stylish.
Seen on sustainable fashion entrepreneur and Her Circle cover girl Kirti Poonia, is a cotton pantsuit from Okhai, one of the very few Indian brands that make the power-packed silhouette in a natural fabric. Poonia and Okhai, however, go way back. The entrepreneur played a huge role in kickstarting Okhai and was its CEO for more than six years before recently founding Relove.
Image: Her Circle
Okhai started in 2015 with 350 women artisans in Gujarat, going on to expand their artisan base across the country. The brand’s products are made by these artisans, who are also a part of the designing process. Okhai’s apparel includes heritage crafts like Ikat, Jamdani, Ajrakh and more. The brand’s artisan-focused approach is undoubtedly an ethical way forward, especially when it comes to fashion in India. The clothing, while inherently traditional owing to fabric crafts used by artisan clusters, is still inclusive with respect to sizes, modern silhouettes and its price range.
Image Source: Instagram/okhai_org
Watch Okhai’s CEO, Manorath tell us more about the brand and supporting the woman artisan of India: Click Here