Diwali, the festival of lights, brings with it a sense of newness—new beginnings, new clothes, and new things to welcome prosperity and joy into our lives. Traditionally, we shop for fresh festive outfits as a symbol of renewal. But as the world becomes more aware of the impact of fast fashion on the environment, it’s time to rethink the way we approach Diwali shopping.
This Diwali, how about introducing ‘new’ sustainable fashion habits into your festive wardrobe? While the custom of wearing new clothes during Diwali is cherished, we can embrace this tradition in an eco-friendly way. Conscious consumption and sustainability are the new buzzwords, and with small but meaningful changes, you can look fabulous while reducing your environmental footprint.
Here are 5 new sustainable fashion habits to introduce this Diwali:
1. Re-wear Festive Fashion
Who says every Diwali requires a brand-new outfit? Re-wearing and restyling festive pieces from previous years is not only eco-friendly but also a creative challenge. Try pairing an old lehenga skirt with a fresh top or drape your heirloom sari in a modern way to give it a new look. Mixing and matching pieces allows you to keep things fresh without adding to the waste problem. Plus, you’ll be investing in a timeless style that can be worn for many festivals to come.
2. Support Eco-Friendly Brands
If you have decided to buy something new, choose brands that focus on sustainability. Many homegrown labels are championing eco-friendly practices, from using natural fibres like organic cotton, Tencel, and hemp to employing traditional handloom techniques. Brands like Eka, Doodlage, and Anavila emphasise slow fashion and conscious production, ensuring that every purchase helps support sustainable practices.
3. Upcycle Old Outfits
Instead of discarding older festive outfits that no longer fit or are out of style, give them a new life through upcycling. Tailors can work wonders in transforming old garments into something entirely fresh. Whether it’s adding embellishments, altering the silhouette, or converting a sari into a dress or a dupatta into a cape, upcycling breathes new life into your festive wardrobe.
4. Choose Natural and Handcrafted Textiles
Diwali is a time to celebrate Indian heritage, and what better way to do that than by embracing natural, handcrafted textiles? Opt for handwoven fabrics like Khadi, Jamdani, or Ikat that are made using traditional methods and are kinder to the planet. These textiles are not only beautiful but also reflect India’s rich cultural heritage, ensuring that your Diwali outfit tells a story of sustainability and craftsmanship.
5. Invest in Timeless Pieces
Instead of buying trendy outfits that might go out of style by next season, invest in timeless, versatile pieces that you can wear for multiple occasions. Think classic saris, lehengas, or kurtas in neutral tones that can be styled differently for various festivals. Timeless pieces reduce the need for constant shopping and contribute to a more sustainable fashion cycle.
This Diwali, let’s remember that sustainable fashion doesn’t mean compromising on style. It’s about making thoughtful choices that benefit both you and the environment. By re-wearing, upcycling, and supporting eco-friendly brands, you can introduce a new tradition this Diwali—one that celebrates not just new beginnings, but also a more conscious, sustainable way of living.