Beauty

This Natural Moroccan Lip Stain Has Taken Over The Internet

And 5 more natural makeup alternatives you can use!

Inside the Lipstick Effect: Myth or Reality?

Unlock the Secret Behind Lipstick Sales: Myth or Money Maker?

Battling Breakouts: Adult Acne Demystified

From pesky pimples to painful cysts, adult acne can take various forms and wreak havoc on your complexion and confidence

Ace The No-Makeup Makeup Look In Minutes

Trends may come and go, but enhancing your natural features is a time-tested, failproof way to channel that au-naturel, yet elevated glam.

Ace The No-Makeup Makeup Look In Minutes

Trends may come and go, but enhancing your natural features is a time-tested, failproof way to channel that au-naturel, yet elevated glam.  

How To Apply An Eyeshadow: Step-by-Step Tutorial For Beginners

Are you tired of trying your hand at eye shadows and never achieving the desired look? Applying eye shadow is an essential skill for any makeup enthusiast, but it can be tricky to get it just right. In this guide, we will provide you with step-by-step instructions on how to apply eye shadow and expert tips to help you achieve the perfect look.

Inside YSL Beauty's Bold Arrival in India

All about luxury, innovation, and the new Love Shine Lipstick!

The Sunscreen Showdown: Mineral vs Chemical – Which One is Right for You?

If You're weary of  wearing sunscreen, maybe you're not using the right one. 

Need A Foundation Shade Match? You Can Now Ask AI

Discover how beauty tech is revolutionising your makeup game!

O&O Beauty: Redefining Self-Love Through Conscious Beauty

Buying from this beauty brand can help school girls get access to sanitary pads. Find out more now!

Glossy Perfection: Unveiling the 25 Best Lip Glosses for Every Occasion

This article empowers beauty enthusiasts with insights into key ingredients, long-lasting formulations, and solutions for common lip concerns. Whether you're a makeup aficionado or a casual user, embark on a journey to achieve the perfect pout with our go-to resource for all things lip gloss.

Step-By-Step Detailed Guide: How To Apply Concealer The Right Way

The concealer can make or break your look. It is important to select the right concealer as the correct shade of concealer is crucial. The next vital step is application. You can learn all about concealer selection and application in this blog post. 

Double Duty Beauty

If you’ve decided to cut down on your makeup purchase this year, and are looking for ways to perk up the utility of your existing makeup, here is how you can.

HD Makeup Tutorial: A Step-by-Step Guide with Tips and Products

High Definition (HD) makeup is all the rage nowadays. With the right products and expert tips, and of course a little bit of practice, you can master the art of applying HD makeup. In this blog post, we try to make the process easy for you. 

The Best Nail Art Trends Of 2024

If you’re looking for some nail art inspiration, here is your one-stop guide.

50 Elegant Bridal Hairstyle Ideas for the Wedding Season

New-age brides are always on a lookout for trendy hairdos to mark their special day. We present to you 50 elegant bridal hairstyle ideas that are ruling the fashion charts this wedding season.

A Blend of Beauty and Wellness

Entering the dynamic realm of clean and conscious beauty at the recent event hosted by Kiro Beauty and Niu&Nau, we found ourselves immersed in an atmosphere brimming with innovation and conscious beauty. Kiro Beauty, a standout clean beauty makeup brand, distinguished itself through a steadfast commitment to empowering individuals.  

Your Ultimate Lip Care Guide

 If you’ve dealt with dry lips, you already know how irritating it can get. To ease your concern, here is everything you need to know about keeping your lips chap-proof. 

How to Apply Foundation on Your Face: The Ultimate Guide to Flawless Base Makeup

Foundation should look even and flawless. Getting your foundation application right is an art. One that you can master with a little bit of guidance. Read on to know how to apply your foundation perfectly and get a flawless base for your makeup. 

Smokey Eye Tutorial

Smokey eye make-up can instantly glam up your look. Learn to master this important aspect of make-up with our easy step-by-step guide.

Is Your Nail Polish Habit Harming You & The Planet? Find Out Here

Most traditional polishes contains a bunch of harmful ingredients which include solvents, plasticizers and adhesive polymers, all of which find their way into the soil or waterbodies.

7 Sustainable Beauty Brands That Believe In Giving Back

To get the tea on the most sustainable Indian beauty brands you can add to cart (note: shop responsibly) guilt-free, click here.

5 Instagram Accounts To Follow If You Are A Makeup Beginner

If you want to learn all about all things beauty for free, here are five makeup enthusiasts you should follow.  

DIY: How To Do A Manicure At Home

Why Women Have To Pay An Unofficial ‘Grooming’ Tax As Working Professionals

What is the gender grooming gap and why are you unknowingly paying it every single say? Click here to find out.

How Red Lipstick Became A Symbol Of Feminism

If you’re a makeup lover and want to know more about how red lipstick came to be a symbol of feminism and rebellions all over the world, click here.    

10 Ways To Use Aloe Vera In Your Beauty Routine

Aloe vera is one skin superstar that has managed to hold its ground in the skincare world, thanks to the fact that it does everything from soothing inflamed skin to treating acne. Here are 10 ways to use this skincare ingredient.

How To Use Eyeliner Properly: All The Beauty Tips You Need

Want to know how to apply eyeliner? Click for a guide on how to do eye makeup with eyeliner along with the items required, types of eyeliners & eyeliner styling tips

5 Tips To Make Your Hair Routine More Sustainable

Once you’ve made the necessary changes to your skincare routine to make it as sustainable as possible, the next agenda should be tweaking your haircare regime. Here’s how to adopt sustainable haircare practices. 

4 Ways To Spot Greenwashing In The Beauty Industry

Using the terms ‘sustainable’, ‘eco-friendly’, ‘green’, ‘clean’ and ‘natural’ is easy, but actually adopting that route is anything but. Most of us are trying to take steps to lead a greener life but how can you really figure out which brands are genuinely doing their bit? Here’s everything you need to know to help you sift through the noise. 

How To Recycle Your Beauty Products Correctly

If you’ve often wondered about how you can do your bit to cut down on the amount of beauty waste you generate and don’t know where to start, you’ve come to the right place.

How To Blow Dry Your Hair At Home In 2022: 5 Easy Steps For An At-Home Blow Dry

Want to learn how to use a blow dryer without damaging your hair? Find the steps to blow dry your hair based on your type & some easy must-try hairstyles here. Read now!

3 Easy Face Peels To Make At Home For Healthy Skin

Have some time and want to try out a fruit peel? Here are three expert-approved face masks. 

Styling Tips For Those Who Prefer Short Hairstyles

If you are one of those who often feel tempted to chop off their hair and go super short, we get you

5 Easy Braids To Try This Summer

While intricate updos have a special place in our hearts, summertime is all about keeping things easy-breezy. Here are five easy braid styles that scream fun! 

Permanent Hair Straightening in 2022: Hair Smoothing Methods & Treatments

Wondering whether hair straightening is a good idea for you? Find different types of hair straightening methods at home here. 

Best Daily Use Mild Shampoos In India For Healthy & Beautiful Hair

If you’re wondering whether you should swap your regular shampoo for a milder formula, you need to read this.

Dandruff Treatment At Home: Best Home Remedies For Dandruff Removal

Searching for methods on how to treat dandruff at home? Click here to learn how to remove dandruff from hair using curd, aloe vera & other natural treatment methods.

5 Reusable Beauty And Health Products To Invest In

It can be really tough to cut down on single-use plastic but by making these 5 swaps in your beauty routine, you can help save some major buck in the long run and save Mother Nature. Two birds, one stone, what’s not to love? 

The Top 4 Beauty Trends That Experts Predict Will Be Everywhere In 2022

The verdict is out: 2022 is going to be all about maximalism. From space-inspired manicures to mullets, the theme is the more unexpected and over the top, the better. Here’s what you need to know.

5 Resolutions To Add To Your Beauty Checklist In 2022

Little changes can have a big impact and this holds true especially when you’re talking about skincare. Here are five easy resolutions you can stick to in 2022.

5 New Ways To Wear Glitter This NYE

When it comes to glitter, people usually stick to just wearing it on their eyes. This New Year’s Eve, we’re daring you to get creative!

Hair Ideas With Bangs-15 Stunning Bang Hairstyles That You Must Definitely Try in 2022

Looking to revamp your hairstyle in 2021? These 30 hairstyle & haircut ideas with bangs are sure to give you the ravishing look. Check out now for a stunning look!

How To Subtly Enhance Your Features Using Makeup

We've compiled a list of make-up tips that will help you accentuate your features. Think of this as a primer to wearing minimum make-up and making max impact.

10 Christmas Nail Art Designs To Try ASAP

To truly get in the Christmas mood, what better than adding swoops of colours, textures, designs, and art that reflect the spirit of the holidays on your nails?

Here’s A Complete Guide To Shaving Your Face

Shaving your face comes with a set of challenges. Think irritation, confusion, and worst of all, the fear of ingrown hairs. Here’s how to overcome all of them. 

5 Influencers Who Will Encourage You To Own Your Curves

Can we all just admit that we spend more time than we like on social media? While we’re at it, let’s make it a point to consume more inspiring, body-positive content, shall we? Here are 5 influencers who are breaking beauty standards, one post at a time. 

The Make-Up Hacks That Are Popular On Social Media

From unusual ways to apply foundation to nailing a cut-crease in less than a minute, here are some of the makeup hacks that are taking over social media. 

Are Your Beauty Products Cruelty-Free? Here’s How You Can Find Out

India is the first South Asian country to have banned the testing of cosmetics and ingredients on animals. In 2021, we’re only supporting the brands that align with our values. If you’re determined to stop buying beauty products that test on animals, you need to read this.

10 Easy Make-Up Looks To Try This Festive Season

Make-up trends come and go but some tried-and-tested classics always stick around. Here are 10 looks for some festive inspiration

Beauty Trends From The ‘90s And ‘00s Are Back. Here’s Proof

The iconic movies from the ‘90s and early aughts continue to influence beauty and fashion today. Noticed Ariana Grande’s 13 Going On 30 look recently? 

8 Tips To Look Your Best On Your Next Zoom Call

If you’re always scrambling to look professional right before a last-minute Zoom call, you need to read this. 

Going To Bed Between 10 PM And 11 PM Linked To Better Heart Health

Hitting the sack at the optimal time can help lower the chances of developing cardiovascular diseases such as heart attacks or failure, strokes, and transient ischemic attacks. If you’re struggling to fall asleep, here are some tips

Genetics Can Determine How A Certain Type Of Exercise Works For You: 2021 Report

Your fitness gains depend on your genetics. Here’s what you need to know.

10 Gamechanging Concealer Hacks Everyone Needs To Try

Looking for some new makeup tips to up your game? You have to try these 10 concealer hacks for cake-free application!

5 Indian Beauty Brand Founders Tell Us Their Diwali Plans

With vocal for local being our mantra, we’re always on the lookout to shine the spotlight on upcoming Indian beauty brands. What better time to show them support than Diwali, right? Here is a peek at the founders behind the brands and what you can expect from them in the coming year.

5 Easy Halloween Looks That Will Save You Time And Tension

Easy-to-execute Halloween looks aren’t, contrary to popular opinion, a myth. Here are five looks that are anything but basic. 

How Beauty Brands Are Stepping Up To Be More Specially-Abled Friendly

Make-up brands are creating products that are easier to open, use and close. Here’s how they’re doing it

10 Tips And Tricks That Make Wearing Lipstick Easier

Here are some of the best tips that make applying, wearing and removing lipstick easier than ever!

A New Rapid Test Can Analyse Vaginal Microbes To Track Pregnancy Risks

Unlike the gut, diverse bacteria in the vagina aren’t a good sign. Scientists have come up with a new rapid test to analyse these microbes and prevent pre-term labour and other pregnancy risks.

Expert Speak: Here’s Why Everyone Is Chopping Their Hair Post The Lockdown

If you’re looking for some expert-approved intel on if you should chop your hair, you need to read this.

The Future Of Beauty Could Be Waterless. Here’s What You Need To Know

A new wave of innovation is sweeping over the skin, hair, and body care industry–waterless beauty. Here’s how you can make more sustainable choices when it comes to your beauty routine.

5 Viral Beauty Hacks That Actually Work

If you’re someone who enjoys learning new tips that allows you to skip a step (or many!) in your skincare or make-up regime, you have to try these five hacks! 

These Are The Different Forms Of Birth Control Available In India

The subject of birth control is a complicated one–and information about it is still somehow surrounded by mystery. Here’s everything you need to know about the most common forms available in India.

Doctors Call For Interventions To Prevent Hypertension From Developing Into A Epidemic

Studies point out that one out of five Indian women between the ages of 15 to 49 suffers from undiagnosed hypertension. Here’s why doctors and health experts are calling for action.

5 Hairstyles That Can Seriously Damage Hair

Even hairstyles that don’t need heat styling can wreak havoc on your mane. Here are five hairstyles that may be causing you hair damage and what you can do about it. 

6 People Share Their Experiences With Mental Health Medications

When it comes to mental health conditions, there is no one-size-fits-all solution. Treatment courses range from different types of therapies to medication and the latter is still frowned up in today’s day and age. To bust the stigma around prescribed meds, we spoke to six people and asked them to share their experiences. 

5 Best Products For All Types Of Coloured Hair

Looking for the right formula for your hair colour? Here are the ones that top our list.

5 2021 Runway Beauty Trends You Can Recreate In Less Than 5 Minutes

We’re calling it: These hair and make-up trends are going to be everywhere this winter. 

How To Pick The Right Lipstick For Your Skin Tone

Does picking the perfect lipstick feel more like a task than an exciting activity? Consider this a primer for the next time you’re out shopping for makeup.

Makeup 101: Everything You Need In A Beginner’s Makeup Kit

Putting together a make-up kit is always a task but especially more when you’re a beginner. Here’s what every novice needs in their bag. 

Y2K Hair And Makeup Is The Next Big Beauty Trend You Need To Know About

There’s no denying that our modern-day looks are heavily inspired by supermodels like Tyra Banks and Cindy Crawford, and artists like the Spice Girls and Britney Spears. Here are five Y2K beauty trends that are everywhere.

There’s A #NoFilter Beauty Revolution On Social Media And We’re All For It

The filters on social media have come a long way from the adorable dog ears and flower crowns and have instead, been replaced by options that make us look better but somehow also make us feel worse. Enter, #FilterDrop.

5 LGBTQIA+ Content Creators Who Prove Make-Up Is All About Freedom And Inclusivity

Discover some seriously talented make-up enthusiasts who are bashing beauty and societal stereotypes, one post at a time.

Number Of People With Hypertension Has Doubled Globally In Last 30 Years: Lancet Study

In India, the rate of people suffering from high blood pressure has increased marginally. This medical condition causes about 85 lakh deaths worldwide every single year.

15 Celebrity Quotes That Prove That Make-Up Is All About Fun And Freedom

From make-up tips to mantras and mottos, here are 15 celebrity quotes that prove make-up is all about having fun! 

Increased Likes And Shares Encourage People To Express More Anger: Study

People get angrier on social media platforms for more validation. Here’s proof. 

Inclusive Indian Beauty Brands We Love

Are you looking for the perfect shade of foundation for your skin tone? Check out these inclusive beauty brands for your best match!

8 Eye Make-Up Hacks To Switch Up Your Beauty Game

To be given the status of a ‘hack’, beauty tips need to save us major time and effort. Try these eight hacks that make applying eye make-up a breeze!

The Freedom To Go Grey Is Yours: Here’s How To Do It

At the Cannes Film Festival 2021, we saw celebrities embracing their natural grey hair. Given that Indians have an obsession with thick, smooth black hair, this could be just the inspiration we need to break the mould. 

Here’s Why Soft-Sculpting Is The New Contouring

When the king of contouring, Mario Dedivanovic drops a new make-up technique, we take notes! Here’s everything you need to know about soft-scultping.

Expert Speak: Harmful Chemicals Commonly Found In Beauty Products

When it comes to beauty products, the list of ingredients to look out for seems endless. Let’s discuss the ones that are being called out for, well, being toxic.

Vegan Women Summit Aims To Support Women-Led Animal-Free Businesses

The Vegan Women Summit brings together women leaders in the animal-free industry and will award a woman founder of an animal-free business $50,000

5 Haircare Tips To Make The Most Of Thin Hair

After scouring the internet, we’ve found a few choice tips and tricks that will help you make the most of your thin tresses, no tussling with your mane required. 

4 Beauty Podcasts To Binge On

From skin, make-up and haircare tips to what it takes to kick-start a beauty brand and sustain it, our roundup of podcasts covers all the bases. Binge on these four podcasts, and thank us later!

4 Classic Beauty Looks Get A Twist On The Gossip Girl Reboot

From “no make-up” make-up to fluffy brows, here are four looks from the Gossip Girl reboot that we love...

5 Foundations Oily Skin Will Love

Great foundation should neither slip nor slide on your face and when it comes to finding the perfect formula for oily skin, it can feel like you’re grappling in the dark.

4 Perfumes That Smell Like Happiness In A Bottle

You don’t have to take our word for it when we say that perfumes can really change your mood. But what if we have numerous studies backing our claim?

Here’s Why You Need A Primer In Your Beauty Stash

Have you ever fallen victim to makeup sliding of your face, or worse, looking like it’s disappeared from it entirely? Enter primer, your new makeup BFF.

5 Make-up Brushes Every Beginner Needs In Their Beauty Kit

From different types of bristles and density to selecting the essential tools, we’ve managed to narrow down the list of our indispensable choices. These brushes are very easy to use, making them perfect for beginners.  

Beauty Enthusiasts, These 20 Memes Will Crack You Up

Humour with a side of beauty-related content? Sign us up!Humour with a side of beauty-related content? Sign us up!

The 3 Best Beauty Trends To Try From Cannes Film Festival, 2021

From Indian fashion blogger, Masoom Minawala Mehta, to supermodel Bella Hadid, almost every attendee at the festival gave their make-up and hair a unique touch. Catch up on the three trends we cannot get enough of, here…  

4 Essential Hair Styling Tools Every Girl Must Own | Her Circle

If you are beginner as far as getting together a hair styling kit is concerned, here are 4 tools you should look out for.

5 Must-Have Makeup Tools

Ready to step up your makeup game? Here are a few tools that will do the trick.