If you’re a beauty lover, chances are you already got your dose of exciting news of YSL Beauty’s officially in India, bringing a fresh dose of luxury, boldness, and creativity to the Indian beauty landscape! Known worldwide for its cutting-edge products and a spirit that celebrates individuality, Yves Saint Laurent Makeup is here to shake things up with its stunning range of cosmetics designed to inspire, empower, and help you live life on your own terms.
A Legacy of Beauty and Innovation
Founded in 1961 by the iconic French designer Yves Saint Laurent, YSL revolutionised the world of fashion and beauty with his avant-garde approach and unapologetic love for creativity. When YSL ventured into the world of makeup in the 1970s, it brought a new vision to beauty—one that was bold, daring, and unafraid to break the rules. Over the decades, YSL Makeup has become synonymous with high glamour, cutting-edge formulations, and timeless elegance, making it a go-to brand for beauty enthusiasts and makeup artists alike.
YSL Makeup is renowned for blending high performance with luxury, offering products that not only look good but also work effortlessly. Each item in the collection is meticulously crafted to embody sophistication, empowering individuals to experiment with their looks and express their inner confidence. Now, with its launch in India, the brand is inviting beauty lovers to explore a range of products that cater to diverse skin tones, lifestyles, and tastes.
Newly Launched: Love Shine Lipstick
Soon after their exciting launch, YSL Beauty has introduced the Love Shine Lipstick—a luxurious wet-shine lipstick that quenches your lips with up to 24 hours of intense hydration, leaving a juicy, glossy finish. This innovative lipstick transforms into a wet-shine lip oil, offering a buildable colour that lets you indulge in luscious, radiant shades.
Enriched with fig pulp from YSL’s Ourika Community Gardens and a blend of six pure nourishing oils, the caring formula keeps lips hydrated, nourished, and protected, preventing water loss. The result? Light-reflecting, semi-sheer wet shine with a visibly softer, healthier look. Layer it for even more shine and colour payoff, creating the perfect statement lip. The part we’re most excited about? The packaging is refillable, just like their perfumes!
Star Products from YSL Makeup
Let’s take a closer look at some of YSL Beauty's best-selling, iconic products that have captivated makeup aficionados around the globe:
Touche Éclat Radiant Touch
One of YSL’s most iconic and beloved products, the Touche Éclat Radiant Touch highlighter is a must-have for achieving that lit-from-within glow. Its lightweight, creamy formula is ideal for Indian skin, blending effortlessly to give a natural, dewy finish.
Rouge Pur Couture Lipstick
YSL's Rouge Pur Couture Lipstick is the epitome of luxury. Enriched with hydrating ingredients, this lipstick not only delivers a striking colour but also nourishes the lips, making it comfortable for all-day wear.
All Hours Foundation
Say goodbye to touch-ups with YSL’s All Hours Foundation, a long-wear, full-coverage formula designed to last from morning to night. Perfect for India’s climate, this foundation provides a flawless, matte finish that controls shine without drying the skin.
Lash Clash Mascara
For those who want to make a bold statement, the Lash Clash Mascara is here to deliver extreme volume and intense black pigment. Paraben-free and fragrance-free, it’s gentle on the eyes while offering a powerful lash boost, making it an essential for anyone who loves the look of bold, beautiful lashes.
With a brand philosophy that encourages everyone to ‘dare to be different,’ YSL Makeup celebrates individuality and self-expression. Whether you're experimenting with bold lip colours, creating a flawless base, or defining your eyes, YSL empowers you to embrace your unique beauty and live life confidently.
YSL Beauty’s foray into the Indian market marks a major moment for beauty enthusiasts. With its combination of luxurious formulas, innovative products, and timeless appeal, YSL Makeup is set to become a favourite among those who seek high-quality cosmetics with a daring edge. Whether you're a makeup minimalist or a full-on glam queen, YSL has something special for you in this new collection.