Menstrual hygiene in India is undergoing a revolutionary shift, with period panties emerging as a sustainable and innovative solution. These eco-friendly alternatives not only prioritise comfort, but also address the growing issue of menstrual waste management. India produces approximately 12.3 billion disposable sanitary napkins each month, most of which are made from non-biodegradable plastic that takes centuries to decompose. Improper disposal methods like burning, flushing, or leaving them in landfills contribute to severe environmental and health hazards. In this scenario, period panties offer a promising way to manage menstruation more sustainably and comfortably.
Mahina Period Underwear
Mahina Period Underwear, founded by Natasha Jamal, is leading the change in menstrual innovation in India. Renowned as the first provider of bonded leak-proof absorbent underwear in the country, Mahina offers products designed to provide unparalleled comfort and protection. With its eco-conscious approach, the brand ensures that menstruators no longer have to compromise on sustainability or confidence during their cycles. Mahina stands out as a premium choice for those looking to embrace a zero-waste menstrual routine while staying comfortable throughout the day.
FabPad
Another pioneer in the reusable menstrual product space is Kolkata-based FabPad, co-founded by Shripriya Khaitan Dhelia and Upasana Todi Prakash in 2020. FabPad focuses on crafting eco-friendly and affordable alternatives while simultaneously uplifting underprivileged women through their initiatives. Through their impactful ‘Project Padma,’ FabPad partners with women from disadvantaged backgrounds to manufacture and sell menstrual products. For every 25 pads sold, they donate one to economically disadvantaged girls, and have already distributed over 5,000 pads while empowering an equal number of women. FabPad also conducts workshops to raise awareness about menstrual health and encourage open discussions around menstruation. The brand’s dual commitment to sustainability and social impact makes it a compelling choice for menstruators who want to make a difference.
Nushu
Nushu, founded by Avisha Jhunjhunwala, is another noteworthy brand in India’s period panty market. Avisha was inspired to create Nushu after trying period underwear for the first time and realising its potential to transform women’s menstrual experiences. The washable and reusable panties offered by Nushu are made with high-quality materials designed for comfort and durability. Avisha believes that better menstrual management can empower women and reduce period-related stigma. The overwhelmingly positive customer feedback Nushu receives reflects its success in making periods less stressful and more manageable for countless women.
My Adira
Deepa Kumar’s My Adira is also a game-changer in the realm of menstrual hygiene. Launched as part of Yashram Lifestyle in 2007, Adira began with innovative products like feeding kurtas for breastfeeding mothers and later expanded to include period and incontinence underwear. Adira’s period panties are anti-microbial, odourless, and leak-proof, ensuring maximum hygiene and comfort. By addressing the intimate health needs of women at various stages of life, My Adira has established itself as a trusted brand in the Indian market, providing thoughtful solutions for menstruation and beyond.
Switching to period panties is not just an investment in personal comfort but also a step towards a sustainable future. Unlike disposable sanitary products, reusable menstrual underwear significantly reduces waste, is cost-effective in the long run, and offers unparalleled ease of use. With brands like Mahina, FabPad, Nushu, and Adira leading the way, menstruators in India can now embrace an eco-friendly and comfortable period experience. These brands not only cater to the physical needs of menstruators but also contribute to breaking taboos, promoting awareness, and encouraging conversations around menstrual health.