Over the last decade, social media platforms such as Facebook, Instagram, and TikTok have become an integral part of our lives and daily routines. Fuelled by the consistent evolution of smartphone technology, social media is an endless stream of new fads, features and platforms. In 2021, social media saw a snowstorm of interesting and unique food trends and moments that entertained and intrigued people globally. Unless you are a social Grinch, you have probably seen some of these sweet, emotional, sassy yet delicious recipes and epic food moments while scrolling through your daily dose of social feed.
Bebe Making Karah Parshad
Actor, singer, producer, Diljit Dosanjh recently took to Instagram to share a video that left us emotional. It shows Bebe (affectionate name for an elderly woman in Punjabi) making Karah Parshad on the occasion of Gurpurab. The video was originally posted on the Instagram page called @whattheroti. In the video, the elderly woman is seen preparing Karah Parshad and then taking it to a Gurudwara. Karah Parshad is a type of halva made with almost equal quantities of whole wheat flour, desi ghee and sugar.
Jason Derulo’s Jalebis
American singer-songwriter and dancer Jason Derulo showed off his jalebi making skills in a video and netizens couldn’t keep calm. With the mash-up song “Jalebi Baby”, by Derulo and Tesher playing in the background, the singer was seen frying the jalebis and dipping the spirals in sugar syrup before serving it on a platter.
‘10 Rupayy De Turrture’
With a whopping 91.1 million views on Instagram, Christina Furtado (@_potatoface_), a self-taught illustrator and animator brought us the short clip of a little boy trying to buy the famous snack, Kurkure. This clip made netizens go “awwwww” and filled us with nostalgia. Now we all want ‘10 Rupayy De Turrture’!
Baba Sehgal’s Rajma Chawal Song
In the 90s, Baba Sehgal almost single-handedly invented a new form of rap, replacing the political aspects of the original form with ridiculous lyrics. And now he’s dropping viral odes to food dishes.
Here, he raps about Rajma Chawal, a well-known dish in many Indian households. Netizens all over have been posting recipe videos with the viral song playing in the background.
‘Golgappe Tussi Khaya Karro’
Chaat lovers all over the world sure did relate to the viral tik-tok song by singer, Mehmood J. the song makes you want to run to the streets to get your hands on some golgappe… or phucka or paani puri.