Indian women in fashion are taking the industry by storm—and they're doing it with heart, smarts, and a whole lot of style. Forget mere aesthetics; these brilliant brands are weaving conscious fashion into their very fabric, tackling environmental issues and empowering communities along the way. Here’s a shout-out to five inspiring women-led brands redefining what it means to look good and do good. Get ready to meet the leaders who prove that style with substance is here to stay!
1. Social Sustainability: Joskai Studio
Image Source: Instagram/joskai.studio
Named after the traditional woven cloth worn by the Tiwa women of Assam, Joskai Studio is a brand rooted in the artisanal heritage of Northeast India. Founded by Sujaya Hazarika, Joskai Studio connects with grassroots artisans in the Morigaon district, Sualkuchi village, and other craft clusters across India. With a commitment to sustainability and preserving indigenous techniques, the brand focuses on small-batch production and the creation of unique, elevated pieces that marry traditional craftsmanship with modern aesthetics.
2. Positive Environmental Impact: The Summer House
Image Source: Instagram/thesummerhouse.in
The Summer House, led by Shivangini Padhiyar and Rekha Datla, exemplifies how eco-friendly fashion can be seamlessly stylish and sustainable. The brand prioritises low-impact production, using organic cotton, biodegradable dyes, and energy-efficient manufacturing processes. They partner with local weavers and artisans, which not only supports indigenous craftsmanship but also minimises their carbon footprint. From classic silhouettes to sophisticated minimalism, The Summer House’s pieces are timeless and crafted to last, encouraging consumers to buy less and invest in quality.
3. Ground-breaking Waste Transformation: Doodlage
Image Source: Instagram/doodlageofficial
Kriti Tula, the visionary behind Doodlage, has redefined upcycling in the fashion industry. Doodlage transforms factory waste, discarded fabrics, and post-production scraps into striking, wearable art. The brand’s designs feature a unique patchwork aesthetic and a commitment to zero-waste fashion, making each piece one-of-a-kind. Through its collaborations with various ethical manufacturing partners and waste-management initiatives, Doodlage has built a circular model that reduces waste, extends the life of materials, and sets an inspiring example for fashion brands across India and beyond.
4. Innovative Sustainability: Banofi Leather
Image Source: Instagram/banofileather
Founded by Sanika Talreja, Banofi Leather brings an innovative approach to sustainable fashion with its focus on plant-based leather. Using a process that transforms banana crop waste into durable, cruelty-free leather alternatives, Banofi Leather addresses the environmental impacts of traditional leather production. This alternative material is not only biodegradable but also supports banana farming communities by providing a secondary source of income. Sanika’s vision for eco-conscious luxury has made Banofi Leather a pioneering force in vegan leather, with products that are luxurious, durable, and, most importantly, kind to the planet.
5. Occasionwear, But Make It Sustainable: Anita Dongre
Image Source: Instagram/anitadongre
Anita Dongre’s label has become synonymous with high-end occasion wear in India, but she’s also a strong advocate for sustainable and ethical fashion. From her commitment to fair wages to her eco-friendly production processes, Anita Dongre has set a new standard for luxury brands. Her brand uses sustainable materials like Tencel, organic cotton, and modal and partners with rural artisans to keep traditional crafts alive. Dongre’s sustainable bridal and festive collections are crafted not only for style but also to preserve and celebrate India’s cultural heritage, making her brand a standout for eco-conscious occasionwear.
These five women-led brands are reshaping Indian fashion by combining style, sustainability, and social good. Through their commitment to ethical practices and eco-conscious innovation, they offer consumers a meaningful way to support the environment and empower communities.