When it comes to footwear, style and comfort don’t always go hand in hand. However, Indian shoe brand CAI is proving that you don’t have to sacrifice one for the other. In this exclusive interview, Aradhana Minawala, the founder of CAI, takes us through her entrepreneurial journey, from the spark of an idea to turning CAI into a beloved, comfort-first footwear brand.
With a focus on chic designs and wearability, CAI has managed to carve out a unique space in the Indian fashion industry. Aradhana shares her inspirations, the challenges of running a modern footwear business, and the importance of customer feedback in shaping their collections. She also touches on her personal learnings, highlighting how prioritizing comfort has been the key to the brand’s success in a market that often values style over substance.
If you’ve ever wondered what it takes to build a brand that puts customers' comfort first while staying ahead in the style game, this interview is a must-watch! Learn how CAI is rethinking footwear design, one comfortable step at a time