As sustainability takes centre stage in the global fashion industry, 2024 marked significant milestones in creating a greener and more ethical future. Here’s a look at five pivotal moments that defined the year:
1. EU Passes Fashion Tax Laws
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In a bold move to enforce accountability, the European Union passed ground-breaking laws taxing brands that fail to meet sustainability targets. This legislation has encouraged global conversations around ethical fashion, circular practices, and the need for transparency in the supply chain. It’s a clear message to the industry: greenwashing won’t cut it anymore.
2. Indian Designers on the Global Stage
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Indian designers shone brighter than ever on international platforms, spotlighting the country's rich textile heritage and sustainable craftsmanship. Blake Lively stunned on the red carpet in a Péro creation, showcasing the beauty of handmade Indian textiles. Meanwhile, designers like Gaurav Gupta, Rahul Mishra, and Vaishali S continued to make waves globally, blending traditional techniques with contemporary aesthetics.
3. Algae-Based Packaging: A Sustainable Innovation
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Somater and Eranova revolutionised eco-friendly solutions with the introduction of algae-based polymer packaging. This innovation uses renewable algae resources to create sustainable packaging, reducing environmental impact and offering a viable alternative to traditional plastics. A small yet significant step toward a circular future, this development highlights the synergy between technology and sustainability.
4. Indian Craftsmanship Shines at the Met Gala 2024
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The Met Gala 2024 embraced sustainability with its theme, The Garden of Time, highlighting mindful luxury. Indian designers stole the show at the event with celebrities sporting Indian-made ensembles. While Isha Ambani wore a breathtaking handcrafted ensemble by Rahul Mishra, Alia Bhatt turned heads in a Sabyasachi sari, paying homage to Indian weaves. Mindy Kaling also dazzled in a sculptural gown by Gaurav Gupta. Each look celebrated India’s artistry while showcasing the potential of sustainable fashion on the world’s grandest stage.
5. Rohit Bal’s Swan Song
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2024 marked the swan song of iconic Indian designer Rohit Bal, whose runway comeback left audiences in awe. The collection, Kaynaat, has etched itself into history. Showcased just months before his passing, Kaynaat was a poetic celebration of Indian craftsmanship, blending intricate detailing, opulent fabrics, and the designer's signature romantic aesthetics. The collection stands as a testament to Bal's unparalleled artistry and his deep reverence for India's textile heritage. His legacy continues to inspire generations, ensuring that his vision of timeless elegance will forever remain a cornerstone of Indian fashion. His passing later this year was a profound loss to the fashion world, closing the chapter on an era of artistry and innovation.
From legislative strides to honouring traditional craftsmanship and embracing sustainable innovations, 2024 was a defining year in fashion’s journey toward sustainability. These moments not only showcased the industry's progress but also highlighted the growing need for collaboration, creativity, and conscious choices in shaping its future.