Founded just two and a half years ago, BiE was born out of founder and CEO Queenie Singh’s deep love for beauty and desire to offer something genuinely beneficial to consumers. What makes BiE unique is its uncompromising commitment to clean beauty. Queenie emphasises that unlike many other brands, BiE does not hide behind fine print or sneak toxins into their formulas. Their products are transparent, not only in the ingredients but in the overall experience they offer to consumers.
The brand’s approach revolves around a transformational skincare routine that produces real results. For Queenie, it’s not enough to just create clean products; they must deliver visible and lasting changes to the skin. As she explains, "If your skin is not clean, it’s not going to receive anything," underscoring the importance of skincare routines in unlocking true beauty.
BiE’s clean beauty philosophy is more than skin-deep. It encompasses sustainability, transparency, and environmental consciousness. From ingredients to packaging, every aspect of the brand is designed to be eco-friendly. Queenie proudly shared that even the containers for BiE products are environmentally sustainable, reinforcing their mission to be truly clean, inside and out.
In this interview, watch Singh catch us up about the brand’s transparency, focus on educating the customer and holistic approach to clean beauty.
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