In this interview with Gini Jain, the visionary founder of INGINIOUS Clothing Co., we delved into the brand's inception and unique philosophy. Conceptualized long before its 2021 launch, INGINIOUS targets individuals seeking breezy, comfortable yet stylish attire seamlessly blending work and play.
Jain highlighted the brand's philosophy, aiming to fuse earthy simplicity with sophistication and a touch of flair, catering to the needs of urban Indians. INGINIOUS sets itself apart by marrying traditional Indian craftsmanship with the allure of modern Western apparel, crafting collections that exude vibrant elegance while meeting the dynamic fashion needs of professional women. One distinctive feature emphasized in the interview was INGINIOUS' commitment to circularity. Each garment from their collection comes with a unique ID and a scannable QR label, empowering customers with the choice to donate, recycle, or resell their clothing after use, without incurring extra costs. This circularity initiative sets the brand among the pioneering brands in India embracing sustainable practices.
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