The COVID-19 pandemic presented unprecedented challenges to public health, and this has led working women and entrepreneurs to prioritise health and wellness like never before. According to a report titled Health and Wellness: Women as Change Agents, co-published by Onsurity Technologies and Dun and Bradstreet India, following the three waves of COVID-19, health insurance has turned out to be the most preferred financial planning tool for working women.
Having captured the changing and evolved preferences of women with regards to their health and wellbeing, the report highlights how they are managing challenges at the workplace and on the personal front.
The report notes that there’s an evident rise in awareness with respect to health and financial wellbeing. Working women are confidently making health-related investment decisions and strategically segmenting their investment portfolio into health insurance, term life insurance, equity shares, mutual funds, fixed deposits and systematic investment plans. Health insurance has emerged as the most preferred investment option for women.
“The pandemic has led women to prioritise their health and wellness. Now with organisations providing good health and wellness policies, women are getting the support to be emotionally healthy, physically fit, and financially empowered. Our report ‘Health & Wellness: Women as Change Agents” co-published by Dun & Bradstreet is an attempt to raise awareness on how women are prioritising their wellbeing by investing in health insurance while tackling challenges at workplaces. It also takes notes on how organisations are partnering with health tech platforms like Onsurity to offer the best health and wellness plans for women,” said Samar Kagalwalla, head of growth & marketing, Onsurity.
The report further notes that women are more focused on restoring the work-life balance along with enrolling in health and yoga sessions for their mental and physical wellbeing. Preeta Misra, Senior Director, CBIG & LEIG, Dun & Bradstreet India remarked, “Holistic wellbeing is very important for being successful in today’s world as we all try to multi-task and manage dynamic situations. For this, apart from EQ and IQ, there is a third Q that is the most important – the HQ, our health quotient.”