According to a report released by Bobble AI, an Indian Artificial Intelligence innovation startup, only 6.1 per cent of Indian women are active on gaming applications, despite a 50 per cent increase in the time spent on smartphones by Indian users in the last year. The report also revealed that only 11.3 per cent of Indian women use smartphones to access payment applications. However, it showed that a higher proportion of women (23.5 per cent) are using food apps, communication apps (23.3 per cent) and video apps (21.7 per cent).
The findings are based on Bobble AI's study of mobile usage trends and the evolving mindshare of Indian consumers. The research was conducted using first-party data, covering the company's vast base of more than 85 million android smartphones. The report looks at the data from 2022 and 2023 to analyse mobile usage trends. The report claims that India spends the majority of their time on communication apps, social media apps and video apps, which account for 76.68 per cent of the total time spent on smartphones.
The report also found that the aggregate time spent on smartphones has been consistently increasing from January 2022 to January 2023, with users spending 50 per cent more time on their smartphones in early 2023, compared to 2022. On average, users spend more than half an hour on their mobile keyboard every day. Lifestyle apps emerged as the most engaging, with users spending more than 9 per cent of their time on this category of apps. Finance, gaming, music and entertainment apps also saw an engagement of more than 1 per cent time spent, according to the report.