The real estate industry, which was once predominated by men, is now attracting more women, who are increasingly becoming crucial house purchase decision-makers. Over the years, an increasing number of women have made their own independent and autonomous real estate investments.
Real estate is currently the favoured investment asset type for 64 per cent of women respondents, according to the Anarock Consumer Sentiment Survey. It was 62 per cent in the previous research (H2 2020) and 57 per cent in the pre-Covid survey (H2 2019).
According to the survey, 3BHKs are the most popular configuration among women, with 36 per cent opting for 2BHKs, 36 per cent opting for 2BHKs, and 11 per cent opting for 4BHKs or larger homes.
'City outskirts are preferred.'
There has also been an increase in the number of women interested in real estate as an investment. According to the survey, over 38 per cent of women interested in buying a property choose the city outskirts, while 30 per cent want to buy within the city limits. Only 11 per cent of people want to live in the city's centre.
At least 67 per cent of women purchase residences in the mid and high price ranges on a budget (properties priced ₹45 lakh to ₹1.5 crores). 34 per cent are looking for homes in the Rs 90 lakh to Rs 1.5 crore price range, while 33 per cent prefer residences in the ₹45 lakh to ₹90 lakh price range. Furthermore, demand for ultra-luxury property valued at ₹2.5 crores has increased by two per cent, from five per cent in the previous H2 2020 survey to seven per cent in the present H2 2021 edition.
Anuj Puri, Chairman of Anarock Group, said, “While traditionally, women have always been an integral part of Indian families’ home buying process, the trend of women as independent buyers and investors with distinct choices is a more recent phenomenon.”