The number of women playing games in India is growing progressively. According to InMobi’s 2021 Women Mobile Gaming Report, mobile gaming has witnessed a 70 per cent growth in unique users between July 2020 to April 2021, and 49 per cent women have started playing mobile games due to the pandemic.
As per the report, Indian women spend an average 53 minutes per day on gaming apps. Additionally, 77 per cent of women mobile gamers in India are committed gamers. It is a good time to let go of archaic notions that gaming is popular only among young adult males, Vasuta Agarwal, managing director, Asia Pacific, InMobi, said in an interview with a leading daily. “The shift in behaviour is so interesting to observe as women take to gaming with great enthusiasm. Gaming has become increasingly popular among women of all ages and marital status, defying old-school conventions. Nearly 52 per cent of India’s women gamers live in metros, while 29 per cent live in small towns, clearly becoming the new face of entertainment for women across India,” Agarwal added.
The report also added that women gamers recorded an average of 88 minutes playing action-inclined games, followed by 56 minutes playing strategy-inclined games. Maharashtra accounted for the highest number of games downloaded by women, followed by Delhi NCR, Andhra Pradesh, Telangana. The report further revealed, 79 per cent women gamers prefer to watch an ad to progress in a game or gain benefits, while 55 per cent women mobile gamers are able to recall the ads that they see in mobile games. ‘Made in India’ games such as Ludo King, Winzo, MPL, mGamer, and Carrom Pool Disc Game continue to drive strong engagement.