Earlier last week, the Fashion Design Council of India X Lakmé Fashion Week saw numerous showcases from designers and fashion labels from all around the country. One such collaborative showcase was that of boAt X Masaba.
For her Summer ‘21 collection, designer Masaba Gupta collaborated with audio wear company boAt to deliver a quirky yet chic collaboration. Gupta, known for her eccentric prints and motifs, added a touch of quirk to the boAt headphones using her unique prints. The outcome was nothing short of ingenious. While the collection was aimed at transporting you to a place of escape and celebration, the creatively designed headphones seamlessly complemented each ensemble.
Commenting on the collaboration, the designer said, “I’ve always believed that music and fashion are two elements that can transport you to the future and also give you the chance to reminisce the past.”
While fashion and technology have increasingly been paired together in recent times, what made the boAt X Masaba collab unique was the coming together of both fashion and tech with music. Just like fashion, music too is a means to express, communicate and escape, something that translated perfectly through this distinctive union.
Image sources: Instagram/lakmefashionwk, boat.nirvana