According to a recent survey conducted by Motherhood Hospitals, 92 per cent of Indian women are aware that their feminine health can affect their mental and emotional health, but only a small percentage take proactive measures. The survey further revealed that 50 per cent women prefer to discuss their health concerns with female family members, while the rest prefer to discuss it with friends or spouses rather than a professional expert.
The in-depth qualitative survey was conducted through interviews with women representing millennials, Gen X, and Gen Z across tier 1 cities in India. The survey was conducted to better understand the priorities of modern women in terms of feminine health, to track changes in consumer opinion regarding female health, and to investigate the reasons for these changes.
Key Survey Highlights:
• Consistent action towards taking care of one's feminine health is missing
• 55 per cent of Indian women only visit gynaecologists for pregnancy-related concerns, whereas 22 per cent visit for menstrual health issues
• Only 11 per cent of women go for regular gynae check-ups
• 54 per cent of women shared that they wish to start tracking their health in the future while 38 per cent have not given it much thought
• Only 33 per cent of women opted for a follow-up checkup after a week or two, whereas 33 per cent said no and the rest of the 33 per cent were unsure
• Self-care topped the list for the Indian women, instead of consultation with a specialist
• Top three things that women do to take care of their Gynae Health: Eating healthy, exercising regularly, and keeping stress levels in check