In this exclusive interview, we sit down with Smita Vallurupalli, singer-turned-entrepreneur and the founder of Old School Rituals, a brand dedicated to reviving ancestral beauty practices with a modern, conscious twist.
The founder opens up about the inspiration behind her brand, which was born out of cherished childhood memories and the simple, effective rituals passed down by her grandmother. For her, Old School Rituals is a tribute to heritage and a reminder that true beauty begins with purity and care.
In the conversation, Vallurupalli shares some of her go-to skin secrets that have stood the test of time. From the power of icing to calm irritation and boost glow, to the importance of avoiding hot water on your face, she explains how these small shifts can make a big difference. She emphasises that natural skincare isn’t always one-size-fits-all, advising viewers to identify allergens and trust their skin’s responses.
Smita also breaks common myths around traditional ingredients. She explains how anti-inflammatory spices can soothe inflamed or oily skin, and why scrubbing, when done right, is still an essential step in healthy exfoliation. One of the highlights is her tip on using red sandalwood and honey to fade even severe burn scars, showcasing the potency of age-old remedies when sourced and used correctly.
The video also takes a closer look at Old School Rituals’ clean beauty philosophy. Smita proudly discusses the brand’s commitment to authenticity, with every product being truly organic and certified. She introduces the brand’s hero innovation: the Hair Wash Powder with 63 ingredients that foams naturally without a single drop of synthetic additives. Completely free from parabens, sulfates, and silicones, it’s a product she calls ‘100 per cent clean.’
Smita ends on a note about legacy, how reviving these ancestral recipes isn’t just about skincare but about reconnecting to roots and passing these practices down to future generations.
If you’re curious about Indian beauty rituals, conscious skincare, and the wisdom of slow, heritage-led living, this interview is a must-watch.