Creating Circularity In Fashion To Save The Planet: In Conversation With Kirti Poonia

In case you’re not familiar with the stellar work of Kirti Poonia, one of India’s foremost serial entrepreneurs, here’s what you need to know. As the CEO of Okhai, she created a pathway for rural women artisans to gain access to bigger markets and justice for their art as well as labour. Even now, as the ex-CEO and a member of the brand’s board, she’s continuing her work to take sustainable fashion and circular economies to India’s remotest corners. But that’s not all. With Relove, she’s bringing much-needed circularity to the fashion industry at large, by making it possible for consumers to sell back their preloved garments through fashion brands across the nation—thereby reducing the entire carbon footprint that the production of another fresh piece of clothing would generate. Beyond this, she is also devoted to making Restore—a brand she co-founded with her partner, which promotes zero-waste among FMCG companies—accessible to all.