Packaging plays an important role in a brand’s approach and commitment towards sustainability. These fashion brands are paying attention to details like packaging with innovative alternatives, like compostable bags and recycled boxes, making sure that their eco-friendly approach comes full circle and isn't just restricted to their collections.
Image Source: Instagram/doodlage
Doodlage is known for its upcycled yet eccentric styles and sustainable initiatives towards their collections. However, this sustainable approach also extends to its packaging, which is plastic-free and made using the waste produced by its production processes.
Image Source: Treewear.org
Mumbai-based lifestyle brand, Treewear, makes organic cotton clothing as well as sustainable beauty products. For their packaging, they use post-consumer recycled plastic water bottles for their clothing, accompanied by their seed-embedded business cards that can be used to grow plants. Their shipping boxes are sealed and tied using jute rope and packed with newspaper shreds in order to eliminate non-biodegradable plastic.
Image Source: Instagram/nonasties
This Goa-based sustainable clothing brand, known for its organic cotton garments, uses organic cotton in its packaging as well as in the form of drawstring bags. Additionally, the products are shipped in self-sealing boxes made of recycled cardboard, thus eliminating plastic completely.
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One of the most popular sustainable brands out there, Reformation has innovated with products like its Guppyfriend Washing Bag, its denim line and its newly launched shoe line. The brand sticks to its sustainable commitments by using fully compostable vegetable bags for its e-commerce order packaging. Their packaging is plastic-free and is made using recycled paper products instead.
Image Source: Lumi.com
All Birds, known best for its sustainable shoes and commitment towards being more carbon-neutral, takes the sustainability of its packaging equally seriously. It uses its signature box made of 90 per cent post-consumer recycled material and paper that is certified by the Forest Stewardship Council. It uses the same box for both retail and shipping orders.
Image Source: tipa-corp.com
One of the pioneers of innovative, sustainable fashion in the luxury space, Stella McCartney expands its eco-friendly perspective towards its packaging too. The brand recently collaborated with TIPA for its compostable and biodegradable plastic packaging alternative. While the bio-based packaging shares a lot of characteristics with its conventional counterpart, it degrades easily in compost.