Neha Juneja’s entrepreneurial journey is a testament to the power of vision, purpose, and an unwavering commitment to empowering women. As the CEO and Co-founder of IndiaP2P, a platform founded in 2021, Neha has carved a niche in the fintech space by focusing on an often-overlooked segment—women entrepreneurs, particularly in rural areas. Her work is not just about providing financial support but about transforming lives and communities through access to capital.
IndiaP2P, under Neha’s leadership, operates on a core thesis that women and small business owners are prudent borrowers, making investments in them both profitable and purposeful. With 96% of its borrowers being women-led SMEs, IndiaP2P has emerged as a crucial player in the microfinance sector. By partnering with organizations and microfinance institutions across India, the platform provides essential capital to women entrepreneurs in regions like Nagaland, the southern states, and Maharashtra. This support enables these women to expand their income opportunities, contributing to broader economic growth and social change.
Neha’s passion for microfinance was sparked during her time at Greenway Grameen Infra, where she worked closely with rural women who were part of thriving self-help groups (SHGs). She observed firsthand the strong credit culture within these groups and recognized them as a valuable asset class. Despite their reliability, these women were often starved of credit due to the reluctance of conventional investors to see them as income generators. This realization became the foundation upon which IndiaP2P was built.
What sets IndiaP2P apart is its tailored approach to sourcing and assessing small loans, predominantly from women-led businesses. The platform’s algorithms and processes are designed to make borrowing easier for women compared to traditional lenders. By curating these loans for retail lenders, IndiaP2P not only supports women entrepreneurs but also offers a unique investment opportunity with both financial returns and social impact.
Neha Juneja’s journey with IndiaP2P is not just about fintech innovation; it’s about challenging the status quo and betting on the potential of women entrepreneurs to drive meaningful change. Her work exemplifies how purpose-driven leadership can create pathways for others to succeed, ultimately fostering a more inclusive and prosperous society.