In a world where fast fashion dominates, ReRack is a refreshing change. Based in Mumbai, this fashion-tech company has made sustainability its mission. ReRack features a range of western and contemporary wear for women on its rental platform. The easy-to-rent platform pays great attention to eco-friendly packaging and laundry processes to ensure great hygiene and smooth operations.
ReRack leverages the principles of the sharing economy and encourages consumers to transition to slow fashion brands that prioritise the planet. At the heart of this initiative is Khyati Gupta, the visionary founder who’s committed to making fashion in India more sustainable. ReRack positions itself as an enabler, offering a platform where shoppers can access and shop circular, supporting homegrown brands that have embedded sustainability into their DNA.
Watch on to find out more about ReRack and its story!
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