Anita Shah is extremely fond of cooking and feeding her near and dear ones. This fondness slowly transitioned into a business, and the credit goes entirely to her maternal instinct! Once, when her son had to go abroad for work, he faced several problems with food. There were many Indians like him facing similar issues. So, when Anita made a month-long worth of dry snacks and theplas for her son, she was overwhelmed by the response. Her son called her, saying that between him and his friends, they had finished a month-long worth of food in just five days!
Since the ‘swaad’ of her food had already travelled abroad and was being appreciated, she decided to do something about it to help people away from their homeland who were craving home food. With trial and error, she finally created recipes and formulas to sustain food for a longer period of time without using any artificial preservatives or colours.
Anita’s vision is far ahead of the times, with her business model of preparing wholesome meals without compromising on nutrients, flavour and aroma! Take any of her food packs. All you have to do is add warm water, and voila! Within five to ten minutes, the food is ready to eat! Anita’s brand ‘Swaad India’ has come up with two kinds of food packs - premix dehydrated and deep freeze both with a shelf life of six to nine months.
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