All You Can is a celebration of fashion, music, and lifestyle that has returned this weekend- bigger, bolder, and refreshingly better for the planet. All You Can 2025 (AYC), taking place from July 4th to 6th at the Jio World Convention Centre, Mumbai and co-founded by cultural curator Abhishek Gandhi, continues to set a new benchmark for immersive festivals by spotlighting sustainable fashion, inclusive businesses, and purpose-driven creativity under one unforgettable roof.
And this year, it’s not just about the vibes. It’s about values.
Sustainable Street: Not Just a Trend, a Movement
Tucked inside the buzzing convention centre is a space with a very different energy. Sustainable Street is a curated fashion boulevard featuring India’s most promising eco-friendly and ethical labels. While the runway outside dazzled with sequins and sneakers, this corner highlights conscious fabric choices, inclusive sizing, and fashion with a heartbeat.
Here are some of the standout labels featured:
One Less: The brand’s Raffia accessories are a total game-changer. It uses fabrics like organic cotton, bamboo, hemp, and tencel in a bid to be better for the planet. Bonus: a portion of every sale funds fruit tree plantations for farmers in Panawadi, supported by solar irrigation.
Oshin: Known for merging clean tailoring with inclusive body-type categories, Oshin makes its case for “seamless sustainability” with garments in banana, lotus, and recycled cotton blends.
Action Replay: Reviving deadstock denim into edgy, lace-tie vests and patchwork staples, the label makes upcycling look like a Gen Z fever dream.
Jascano: Goa-based brand crafting retro resort shirts with a flair for maximalist storytelling, each stitch rooted in fair labour and circular design.
It isn't just clothing; it is fashion with facts, labels with stories, and outfits that wear their ethics proudly.
Chor Bazaar and Flea Row
The Chor Bazaar-inspired flea market is a cultural trip down nostalgia lane. Amidst secondhand vinyls and thrifted Y2K streetwear, attendees discovered one-of-a-kind accessories, homegrown skincare, and heritage crafts.
Among the gems:
Studio Normcore: Built around classic silhouettes and statement prints, Normcore is one to watch out for!
Karmann: Clothing made from fabric surplus and crafted by artisans with intellectual disabilities. Each piece was a celebration of inclusion and intention.
Esha Lal Swimwear: Bikinis made from ECONYL® (regenerated ocean plastic) and beach cover-ups in GOTS-certified cotton. Vacation fashion has never looked or felt so responsible.
Meyander: A scent studio for the soul, creating perfumes based on frequencies and energy, wrapped in chic, spunky bottles that make fragrance feel deeply personal.
Poshan: Skincare that’s natural. Powered by Indian botanicals in their native habitat, some are even fermented for extra potency. Dermatologist-approved, desi-rooted.
This space is a beautiful mishmash of modern desi creativity, where a simple stall could hold stories of empowerment, environmental justice, or sheer inventive joy.
All You Can 2025 didn’t just deliver a good time, it delivered a good conscience. In a cultural landscape where fast fashion and wasteful experiences often dominate, AYC flipped the narrative by giving space to brands and makers building a better way forward.
From upcycled streetwear to ethical skincare, the festival proved one thing loud and clear: India's youth don’t just want cool. They want conscious, creative, and community-driven.
So if you walked away with a tote full of recycled fabrics, a scent you can't quite describe, or a newfound respect for small-batch artisans, you weren’t alone. That’s the real souvenir AYC hopes you’ll keep.