Beauty by BiE: A Journey of Embracing Inner and Outer Beauty
In a space like Beauty where customers today are spoilt for choice, we got acquainted with Beauty by BiE, which stands out with its inner beauty philosophy, dedication to customer awareness and clean beauty. We got chatty with the brand’s CEO and Founder of Beauty by BiE Queenie Singh to know the brand better. Let’s dive in for all the inside info!
The Philosophy: Beauty in Everything
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Beauty by BiE isn’t just about skincare; it’s about nurturing a relationship with oneself. The brand's name itself, "BiE," is a reflection of this belief. ‘As I transitioned from the glamorous world of modelling and pageantry, I discovered a deeper passion for holistic wellness,’ explains Singh. Singh wanted to create products that not only cared for the skin but also fostered self-acceptance and confidence. ‘I realised that true beauty isn't just about appearances, but about cultivating inner radiance and confidence. This epiphany sparked my journey to create Beauty by Bie, a brand that embodies my values and passion for clean beauty and wellness. I wanted to help others unlock their full potential, beyond just physical beauty, and inspire a more meaningful definition of beauty that transforms lives,’ she adds. Coupled with Singh’s passion and skin guru Dinyar Workingboxwalla's solid dermatological expertise, the brand gives customers the best of both worlds.
This philosophy is woven into every aspect of the brand. Take, for instance, the Superpower Eternal Youth Cream. It’s not just an anti-ageing cream; it’s a potion of self-care. Infused with almond stem cells and niacinamide, it works to combat signs of ageing, sun damage, and pigmentation, all while reminding you to cherish every stage of life.
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Clean and Transparent: The Heart of BiE
One of the cornerstones of Beauty by BiE is its commitment to transparency and clean beauty. In an industry where consumers are often overwhelmed by marketing jargon, BiE stands out as a beacon of honesty. ‘The most special part of BiE is our commitment to clean beauty. Our products are not only free from harmful toxins but also thoughtfully formulated to deliver visible results. The fact that we blend a 50+ year legacy of scientific expertise with a modern approach to skincare is something we take immense pride in. It’s this unique combination that sets BiE apart and truly reflects our dedication to quality and innovation,’ says Singh.
The best part is that Beauty by BiE doesn’t just tell you what’s in their products; they educate you on why those ingredients are there and how they benefit your skin. Picture a comprehensive ingredient list and expert tips on using each product along with the brand’s ‘The Clean Mag’, website section which is dedicated to tips, awareness and skincare education.
A Tribute to Heritage: Blending Tradition with Innovation
Beauty by BiE is also a love letter to Indian heritage. The brand’s attempt to incorporate this into its products is evident in its formulations. Its Halo Uplifting and Soothing Face Oil is a perfect example. Inspired by the lush landscapes of Kashmir, this luxurious oil is crafted with sustainably sourced saffron, an ingredient known for its potent anti-ageing and brightening properties. It’s a blend of the old and the new, where ancient beauty secrets meet modern skincare science.
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The Legacy of Beauty by BiE: More Than Just Skincare
As Beauty by BiE continues to grow, it remains true to its roots. It’s not just a brand; it’s a movement. A movement that challenges conventional beauty standards, encourages self-love and celebrates the beauty in everything and everyone. From the Plumped! Plumping Serum that gives your skin a dewy, radiant glow, to the Superpower Eternal Youth Cream that becomes a daily affirmation of self-worth, Beauty by BiE is redefining what it means to be beautiful.
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Another celebrated product from the brand is the O2WOW! Oxygenating and Firming Mask. Singh admits the mask is one of her personal favourites. ‘The development process was incredibly exciting as we focused on infusing it with active ingredients that provide instant brightness and freshness to the skin. Seeing the mask come to life and watching it become a favourite among our customers has been incredibly rewarding,’ she says. The mask infuses oxygen into the skin, brightening and firming it while tackling pigmentation.
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In the end, Beauty by BiE is about more than just looking good. It’s about feeling good, being confident, and embracing the beauty in every aspect of life. Queenie Singh’s vision has given rise to a brand that doesn’t just sell products; it tells stories, nurtures relationships, and, most importantly, celebrates the beauty in everything.