From thicker hair to clear skin to even managing menstrual cramps, it is safe to say that there is a vitamin gummy available for almost every beauty or health concern. These little colourful, flavoured Haribo candy-like gummies are packed with your daily dose of vitamins and minerals and are the latest ‘it’ thing in the wellness space. Sure, they are easier and more fun to consume than traditional tablets and syrups but, do they work? And do you need them? Let’s find out.
The rise of the gummies
The COVID-19 pandemic and the fact that we have more access than ever to these modern supplements–thanks to e-commerce–has made us all more open to taking additional steps to up our immunity and health. Plus, the fact that these gummy vitamins are marketed as less of a supplement or medicine, and more of a candy, helps too. They’re also available in vegan, cruelty-, sugar-, gluten- and gelatin-free options and cater to a wide range of consumers. They come in a variety of flavours, textures, shapes, and sizes, and while one may be hesitant to pop a pill, the same cannot be said for these candy-like gummies. Celebrity endorsements don’t hurt either. In fact, recently, actor Shraddha Kapoor was announced as the brand ambassador of Power Gummies, an Indian lifestyle dietary supplement brand that has gummies for everything from hair and nail health to weight loss.
Things to keep in mind
When it comes to taking supplements of any kind, experts usually advise sticking to fresh, natural produce first. If you have a balanced diet that is packed with enough fruits and vegetables, chances are that the need to take additional supplements will be lesser. However, if you need extra nourishment, get in touch with your general physician about incorporating any pills, supplements, or powders into your routine. You could also consult a certified nutritionist along with your GP.
It is important to note that while nutrients may be essential for a healthy life, in excess they can cause toxicity in the body. These gummies–while they look cute and maybe tasty–can trigger complications if consumed indiscriminately.
While kids with nutritional deficiencies may be overjoyed to have these gummies, it can be harmful if they start viewing them as treats. These gummies are usually very high in sugar content which causes hyperactivity. Plus, if left unattended, overconsumption by mistake can cause diarrhoea or vomiting. While some brands do promote their products as sugar-free, it’s a good idea to check out the product label and see if it contains saccharine (read: artificial sweetener).
The conclusion
As yummy and interesting as these gummies may look, it is always advisable to take them when they’re prescribed and not on a whim. Like anything, the rule of ‘too much of a good thing’ applies here too.