When it comes to beauty brands, we’re all about supporting our local heroes. While we do have our favourites when it comes to skincare, finding formulas that suit moody Indian tresses is a whole different ballgame. On some days, our crowning glory doesn’t know what frizz is and on others, let’s just say it is a little hard to contain. It can be difficult to figure out what your tresses actually need especially when your lengths tend to be drier than straw but your scalp is oily. We have to hand it to our arsenal of hydrating shampoos and conditioning masks, sprays, and serums that help keep our tresses in top shape even on the trickiest of days.
Ahead, find our roundup of Indian haircare brands that will help you nail your mane–whether you’re rocking a sleek bun or letting your tresses loose.
Fix My Curls
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An Indian brand formulated especially for curly hair, Fix My Curls has an array of products that wavy hair will love. The formulas are rich in jojoba seed, sunflower, and nigella seed oil that nourish the driest of tresses. The best part? The brand’s two shampoos–moisturising and cleansing options are sulfate-free and suit all hair types.
The Earth Collective
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Founded by Shaily Kataruka, this Kolkata-based brand is unique because it focuses on taking care of the scalp first and your mane second. The formulas are all mineral oil, sulfate, and paraben-free so you can take care of your roots and tresses without worrying about the products being too harsh and stripping. Our top picks definitely include the Hair Moisturiser that is packed with the goodness of goji berries (strengthen the scalp and roots) and oats and sunflower extracts (natural moisturisers) as well as the Oil Control Mud Mask that soaks up excess oil from your mane.
Faith & Patience
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Faith and Patience have launched India’s first-ever haircare products made using camel milk. They’re rich in vitamin C (improves hair health), omega-3 fatty acids (boosts thickness), and protein and are all silicone- and paraben-free. Basically, apart from its Instagram-worthy packaging, the wide range of products are the kind that will leave all types of hair looking nourished and glossy. If you struggle with managing fine hair, try the Party Animal Volumising Shampoo that breathes life into flat manes and gives them va-va-voom volume. Our favourite part about the brand? It supports camel conservation efforts in Rajasthan and the milk obtained for the products is all ethically sourced.
Arata
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Arata was founded by Dhruv Madhok and Dhruv Bhasin who launched their brand in an attempt to share the secret of Bhasin’s flax hair gel recipe with the world. Established on the belief that transparency is key especially when dealing with skin and haircare products, Arata continues to create more non-toxic products in collaboration its team of Ayurvedic experts and chemists. We’re big fans of Styling Hair Cream that’s rich in flax seed and olive extracts that nourish your mane while keeping flyaways in place.
The Tribe Concepts
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This ayurveda-based label has a wide range of powder and oil-based hair, body, and skincare products–all made using natural ingredients. With sustainability and zero-waste as core ethos, the brand bottles up the properties of six ayurvedic ingredients like soapnuts, shikakai, bakuchi, rasna, and manjistha in reusable steel and glass containers. We love the Root Conditioning and Strengthening Hair Mask that has ingredients like bhringraj, hibiscus, and liquorice that reinforce the hair follicles and promote healthier tresses.
Image sources: Instagram.com (@fiixmycurls, @theearthcollectiveofficial, @thetribeconcepts, @arata.in and @faithandpatience_shop)